The Residence Inn Mix was introduced in 2015 to shake up the tired evening social concept and appeal to next generation business travelers, providing an opportunity to experience unique aspects of the local area, socialize and network with other travelers without leaving the hotel. The resulting feedback from guests speaks volumes: the brand has seen a positive response not only from Millennials, but all age groups, since launching the Residence Inn Mix. The complimentary events are offered three nights a week at most Residence Inn hotels across the country and incorporate fun, rotating themes like "Off the Grill" Tuesdays and visits by local food trucks on rotating Wednesdays.
With the enhanced wine program, each hotel will choose to serve at least one white and one red from a new selection of featured wines including Coppola Rosso & Bianco Pinot Grigio and BV Coastal Estates Chardonnay from California, and 14 Hands Winery Cabernet Sauvignon from Washington's Columbia Valley. In addition to these new wine offerings, hotels in wine-producing regions may also offer one or two top quality local wines for their guests to reflect the destination's offerings. Special Residence Inn Mix Wine Cards will be set out on tables, displaying the wine name, bottle image, varietal, and appellation, along with a brief description of the wine, helping guests familiarize themselves with new labels.
Guests at the Residence Inn Mix events can also enjoy new, premium beer selections including leading regional brands like Blue Point Brewing Company, Breckenridge Brewery, Devil's Backbone Brewing Company, and 10 Barrel Brewing Co.
"As the leader in longer stays, Residence Inn is constantly evolving to meet guests' desires. We created the innovative Residence Inn Mix when what we heard showed that next generation business travelers were seeking an on property social experience during longer stays," says Diane Mayer, Vice President Brand Management, Residence Inn by Marriott. "We've seen the program's success and know that our guests are savvy and educated when it comes to their wine and beer choices, so we're taking the Residence Inn Mix to the next level with this new elevated beverage program."
About Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,000 properties under 30 leading brands spanning 132 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company now offers one travel program, Marriott Bonvoy™, replacing Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Preferred Guest®(SPG). For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.