Report: Video Content Now Propelling Success Rates for Email Marketers
Report: Video Content Now Propelling Success Rates for Email Marketers

KoMarketingAssociates · 3 Jul

Video content is playing a critical role in how marketers reach out to their target audiences, and new research shows that it is paying off when it i

Report: Poor Data is Stopping Marketers from Providing an Optimal Customer Experience
Report: Poor Data is Stopping Marketers from Providing an Optimal Customer Experience

KoMarketingAssociates · 12 Jun

Marketers work hard to create a single customer view (SCV) that they can rely upon to cater to their customers' wants and needs. However, they face m

Report: Marketers Continue to Maintain Relationships with Customers via Email

KoMarketingAssociates · 7 Mar

New research suggests that marketers are still finding success with email marketing, despite some of the complaints they may receive from subscribers