As shoppers flock to Amazon, the role of search is changing
As shoppers flock to Amazon, the role of search is changing

clickz.com · 1 Nov

68% of shoppers visited Amazon to research, compare, and purchase online, up from 50% last year. Key research findings on the changing role of search

Lytics announces customer journey integration with Salesforce Marketing Cloud
Lytics announces customer journey integration with Salesforce Marketing Cloud

clickz.com · 31 Oct

CDP provider Lytics announced an integration with Salesforce Marketing Cloud that will get marketers a step closer to a single view of customer journ

96% of global consumers expect brands to respond within 24 hours to an issue
96% of global consumers expect brands to respond within 24 hours to an issue

clickz.com · 15 Oct

A new report from Selligent explores how 5000 global consumers feel about personalization, privacy, brand interactions, voice assistants, and more.

PepsiCo looks to drive more personalized experiences via new Foodservice Digital Lab
PepsiCo looks to drive more personalized experiences via new Foodservice Digital Lab

clickz.com · 22 May

Pepsico has introduced a new data-driven consultancy in an effort to help its customers adjust to digital disruption by making better use of their ma

Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

clickz.com · 2 May

Senior marketers from a broad range of industries gathered together at London's The Gherkin to explore these issues and what marketers can do to stra

How brands like TGI Fridays leverage data to build loyalty
How brands like TGI Fridays leverage data to build loyalty

clickz.com · 31 Aug

Casual dining chains face closures and sales slumps across the US. The reason may not be millennials, but misguided attempts at digital marketing. So