According to a Recent Study/Survey ... End-of-September 2018 Edition
According to a Recent Study/Survey ... End-of-September 2018 Edition

Modern Restaurant Management · 28 Sep

Most-Opinionated DinersDeciding where to dine out can be difficult with so many options and reviews on the internet. But depending on where you live

Deciding Whether to Offer "Early-Bird" or "Night-Owl" Specials in Restaurants: A Cross-Functional View
Deciding Whether to Offer "Early-Bird" or "Night-Owl" Specials in Restaurants: A Cross-Functional View

Cornell University School of Hotel Administration - Research & Publications · 27 Aug

In a long history of capacity and demand management research in services, it has often been suggested that pricing discounts and specials can increas

Multiunit Restaurant Productivity Assessment Using Three-Phase Data Envelopment Analysis
Multiunit Restaurant Productivity Assessment Using Three-Phase Data Envelopment Analysis

Cornell University School of Hotel Administration - Research & Publications · 27 Aug

This paper focuses on uncontrollable variables' effects on multiunit restaurant productivity using data envelopment analysis (DEA). We argue the impo

Patient Experience Rx: Healing the Whole Human Insights from the 2018 CIHF Mini-Symposium
Patient Experience Rx: Healing the Whole Human Insights from the 2018 CIHF Mini-Symposium

Cornell University School of Hotel Administration - Research & Publications · 9 Aug

The Cornell Institute for Healthy Futures (CIHF) sponsored a mini-symposium on April 12 and 13 that explored the shift toward a consumer-centered app

The Impact of Supertasters On Taste Test and Marketing Outcomes: How an Innate Characteristic Shapes Taste, Preference, Experience, and Behavior
The Impact of Supertasters On Taste Test and Marketing Outcomes: How an Innate Characteristic Shapes Taste, Preference, Experience, and Behavior

Cornell University School of Hotel Administration - Research & Publications · 8 Jun

This article introduces advertisers to a new segmentation technique based on an individual's inherited taste sensitivity-that is, the 'supertaster.'

Reconsidering the 1855 Bordeaux Classification of the Medoc and Graves using Wine Ratings from 1970-2005
Reconsidering the 1855 Bordeaux Classification of the Medoc and Graves using Wine Ratings from 1970-2005

Cornell University School of Hotel Administration - Research & Publications · 7 Jun

This paper examines ratings of Bordeaux wines from vintages spanning 1970 to 2005. We use ratings from three popular rating sources - Robert Parker (

Learning to Become a Taste Expert
Learning to Become a Taste Expert

Cornell University School of Hotel Administration - Research & Publications · 5 Jun

Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Curren