Expert Insight: Why B2B Marketers Still Lack Sophisticated Content Marketing Strategies [Interview]
Expert Insight: Why B2B Marketers Still Lack Sophisticated Content Marketing Strategies [Interview]

KoMarketingAssociates · 7 Nov

Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophist

Report: Poor Data is Stopping Marketers from Providing an Optimal Customer Experience
Report: Poor Data is Stopping Marketers from Providing an Optimal Customer Experience

KoMarketingAssociates · 12 Jun

Marketers work hard to create a single customer view (SCV) that they can rely upon to cater to their customers' wants and needs. However, they face m

Report: Marketers Continue to Maintain Relationships with Customers via Email

KoMarketingAssociates · 7 Mar

New research suggests that marketers are still finding success with email marketing, despite some of the complaints they may receive from subscribers