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  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • Members Only: 2018 HFTP Compensation and Benefits Report

    By Tanya Venegas, MBA, MHM, CHIA. Results to the biannual survey conducted by Hospitality Financial and Technology Professionals (HFTP). Information includes data on compensation and benefits trends for finance and technology professionals in the club and lodging industries.

  • Primary Club Metrics

    Survey results identify which metrics are most often used to determine performance. By Agnes DeFranco, Ed.D., CHAE; Tanya Venegas, MBA, MHM, CHIA; and Amanda Belarmino

  • Introducing 'Your HFTP': An Updated Online Interface for HFTP Members

    HFTP is excited to announce the newly updated “Your HFTP” online account portal. “Your HFTP” allows you to successfully manage your HFTP membership online. This refreshed online interface looks and feels just like the HFTP website and (better yet) is mobile-responsive.

Why Restaurants Can't Wait for RCS

Modern Restaurant Management·15 February 2019
In 2017, the number of new restaurants opening increased from a net average of 743 to 1,333 – that’s 44 percent growth. This is great for consumers who enjoy more choice and competition driving standards ever higher, but it’s increasingly hard for new restaurants to be noticed, and even harder for long standing restaurants to keep their customers. This is reflected in the fact that the number of UK restaurants going bust increased by 20 percent in the same period.

Restaurant Marketing Essentials: Three Tips for Creating Successful Welcome Emails

Modern Restaurant Management·14 February 2019
Every year, restaurant owners spend thousands of dollars marketing their business. From direct mail promotions and radio spots to pay per click ads and influencer marketing, restaurants are trying everything they can to attract and retain patrons in this increasingly competitive landscape.While it might not be as flashy as other marketing trends, email is still one of the most effective and affordable marketing strategies.

The Three Greatest Valentine's Day Cyber Threats

Modern Restaurant Management·13 February 2019
Valentine’s Day is a boon to restaurants, retailers, flower shops, online dating sites – and cyber hackers. That’s because consumers’ defenses are down, as they search for great deals on gifts for loved ones – or seek to start a new relationship online. As a result, company networks, from mid-market B2B enterprises to small and medium-sized businesses (SMBs), can be compromised.

Delivery Is a Consumer Expectation

Modern Restaurant Management·13 February 2019
Many restaurant segments (QSR, fast casual, and casual dining) are beginning to focus on delivery, as more meals than ever before are being enjoyed in homes or places of business.Consumers now expect to enjoy their cuisine without leaving their home, all with the simple click of a button.

Do You Know Where Your Ad Dollars Are Going?

Modern Restaurant Management·13 February 2019
Questions Linger For Restaurant Marketing Executives After ANA ReportRumors of undisclosed rebates and overpriced principal transactions have plagued the media-buying industry for years, with the Association of National Advertisers (ANA) beginning to investigate those and other non-transparent practices as early as 2011. It was not until June 2016, when the ANA released An independent study of media transparency in the U.S. advertising industry (the “ANA Report”), that the industry at large, and advertisers in particular, began to take notice. The ANA Report, co-authored by K2 Intelligence, concluded that non-transparent purchasing practices are “pervasive” in the media buying ecosystem.

Five Ways to Maximize Restaurant Seating and Success on Valentine's Day

Modern Restaurant Management·12 February 2019
It’s undeniable. Valentine's Day is one of the busiest days of the year for restaurant owners. February 14 marks an occasion for many couples to celebrate their love, and often that involves enjoying a romantic meal together out on the town. From seating charts to reservations and much more, restaurant owners have a lot on their plate to prepare for this special day.Here are five tactics restaurant owners should consider maximizing seating at their establishments, while minimizing headaches on Valentine’s Day.

Building Your Restaurant's Brand with Kindness

Modern Restaurant Management·12 February 2019
You’ve got it all going—an exciting concept with a menu that has your special touches on a well-loved classic. Or maybe your restaurant is pushing some new and different flavors to market. Everything about your brand is working together to create a welcoming atmosphere for your patrons from the ambience to each ingredient.

Three Ways to Turn a Bad Review into Your Most Profitable Restaurant Marketing Strategy

Modern Restaurant Management·12 February 2019
Can you really turn a bad review into extra revenue for your restaurant?Read on, and we’ll show you exactly how to not only change a bad review to a good review, but to earn more revenue as well. You’ll know better than anyone that reviews are critical to your restaurant’s bottom line.

Valentine's Day Dining Trends from Toast and OpenTable (Infographic)

Modern Restaurant Management·11 February 2019
The teams at Toast and OpenTable examined U.S. restaurant sales and reservations trends on February 14 of last year compared to the year before to help restaurants prepare for the upcoming holiday.In general, on Valentine’s Day, online and in-store restaurant sales increased and service remained excellent with high average tips. New York City, Chicago, and Boston were the cities with the highest growth in sales. Massachusetts, California, and New York were the states with the highest sales overall.

Eight Video Marketing Tips for Restaurants

Modern Restaurant Management·11 February 2019
Video marketing and restaurants go together like grilled cheese and French fries. Show off your favorite chef in action, interview some of your regulars or highlight some of your best dishes. A video is the next best thing to getting a patron inside your restaurant.A recent survey showed about half of Internet users look for a video before even going to a physical store and 80 percent believed a demonstration video helped them decide on buying. Imagine a local diner researching before they head out for their weekly date night with their spouse. They view several videos while choosing where to eat — yours should be one of them.

F&B Legal Roundup - January 2019

Modern Restaurant Management· 8 February 2019
Pooja S. Nair, a food and beverage lawyer and litigation member at TroyGould PC in Los Angeles, compiles recent legal news affecting the restaurant, food and beverage and hospitality industries for Modern Restaurant Management (MRM) magazine.

Does Your Restaurant Need a Liquor License?

Modern Restaurant Management· 8 February 2019
One of the principal questions facing restaurant owners is whether or not it’s worth applying for a liquor license. Serving alcohol at your establishment will open the door to both opportunity and responsibility.Alcohol sales can be great for bottom-line health, but be prepared for the added costs and continuous governance attached to consumer consumption. It’s up to you to decide which outweighs the other. Of course, many additional factors should be considered such as the size of your establishment, the breadth of drink options you plan on offering and the style of your restaurant.

ZeroCater Report: Most In-Demand Cuisine and Workplace Snack Trends (Infographic)

Modern Restaurant Management· 7 February 2019
Restaurants and food companies facing rising operations costs and more competition than ever are finding office food programs to be a lucrative avenue for additional revenue, consumer insights, and further brand awareness, according to a new report from ZeroCater. The report focuses on the latest trends and insights that will shape the workplace and how office eating habits will influence the restaurant, food and beverage industries in 2019. Compiled from company data and research, ZeroCater’s reports are intended to serve as a guide to helping employers navigate a changing workplace, as well as offer restaurant and food companies insight as they navigate a new frontier.

How Restaurants Can Use Push Notifications to Drive Sales

Modern Restaurant Management· 7 February 2019
Once you’ve successfully gotten guests to download your mobile app, a lot of great things can happen for your restaurant. You can gather and use a multitude of data to better serve smarter marketing. You can drive incremental visits, encourage infrequent guests to return more often and get additional dollars out of frequent ones.

Three Tech Trends Operators Should Keep Top of Mind in 2019

Modern Restaurant Management· 6 February 2019
As restaurant owners assess and begin implementing their 2019 goals, they should be excited about the promise of continued industry innovation and the technological advancements that will help make them happen.From the introduction of voice technology in restaurants to the expanded partnerships of reservation and search platforms, technology changed the restaurant industry in 2018 -- and we can expect advancements to continue at an even faster pace this year.

AmTrust Financial Restaurant Risk Report

Modern Restaurant Management· 4 February 2019
AmTrust Financial Services recently reviewed five years’ worth of workers’ compensation restaurant claims to identify trends within the industry. The results contained in the company's Restaurant Risk Report take a deeper dive into all of these trends, as well as provides some loss control best practices to help reduce the risks involved in the industry. For Matt Zender's article on this, click here.

Recent Trends in Restaurant Claims

Modern Restaurant Management· 4 February 2019
AmTrust Financial Services recently reviewed five years’ worth of workers’ compensation restaurant claims to identify trends within the industry.What we found is that average claim costs vary widely across the different types of restaurants, the injuries incurred and the time lost out of the workplace as an employee recovers. Claims also vary based on seasonality and geography.

The Ultimate Vegan City in America

Modern Restaurant Management· 4 February 2019
CNN, PETA and VegNews Magazine are among the organizations that single out Portland, Oregon, as the “Vegan Capital” of the U.S. Portland appreciates that.The more significant affirmation of Portland’s lofty place in veganism, however, is when vegans from across the country and around the world flock there and find the vegan equivalent of Disneyland, Christmas morning and a candy store all rolled up into one.

Five Ways to Improve Your Restaurant Content Marketing

Modern Restaurant Management· 1 February 2019
The restaurant business mostly depends on the quality of its on-site service, but it also needs to follow the latest trends and create digital content in order to attract more guests. How come?

Managers, Ask Yourselves - Is It Me or Is It You?

Modern Restaurant Management· 1 February 2019
Most managers, if asked to come up with an example of an employee who has an “unfixable” problem with performance, are usually able to name at least one person on their team. But managers should really be taking the time to ask themselves a much more important question: is this employee’s performance problem about them or is it about me?

Why UK Bakeries Must Get Energy Efficient

Modern Restaurant Management·31 January 2019
Bakeries notoriously use a great deal of energy. As well as basic energy needs — like lighting and heat — they require energy to power ovens, mixers, fridges and freezers. This can often create huge energy bills, while profit margins can shrink due to a rise in energy prices.

MRM Research Roundup: End-of-January 2019/Super Bowl Edition

Modern Restaurant Management·31 January 2019
BentoBox released its 2018 Year in Review, a comprehensive look at digital trends in the restaurant industry. The following insights were gathered from over 3,100 restaurants, 59,000 online transactions, 530,000 menu items, and 210 million restaurant website visits.

Five Questions to Ask Before Opening Your Second Restaurant

Modern Restaurant Management·31 January 2019
When your first restaurant is a smashing success, opening a second one may seem like a natural next move.

Upserve's Hottest 2019 Restaurant Menu Trends (Infographic)

Modern Restaurant Management·30 January 2019
Upserve surveyed 2018 menu and sales data from nearly 9,000 restaurants to dig into what food trends drove the most orders, and which are being left behind. For a more in-depth look at this topic, click here.Many emerging food trends popped up across the country in 2018, but few made restaurant customers curious more than these unique eats. If these ingredients aren’t already on your menu, you might want to think about updating your current menu to keep your customers coming back.

Starving for Engagement: Why Restaurants Apps Failed to Satisfy Customers' Appetite

Modern Restaurant Management·30 January 2019
Since the introduction of Apple’s iOS App Store in the summer of 2008, the number of apps has risen from an initial 500 to millions in just a few years. However, the restaurant app’s lifespan hasn’t been as fruitful. Over the last few years, many were developed, but few survived.

The Power of Scent Marketing (Infographic)

Modern Restaurant Management·29 January 2019
Scent marketing has been used across many industries to influence and build relationships with customers.Scent, which is tied to the portion of the brain that controls memory and emotion, can conjure many different feelings. Retailers will often use scent to create a cohesive brand image or make a certain impression on their customers.

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