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  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • Members Only: 2018 HFTP Compensation and Benefits Report

    By Tanya Venegas, MBA, MHM, CHIA. Results to the biannual survey conducted by Hospitality Financial and Technology Professionals (HFTP). Information includes data on compensation and benefits trends for finance and technology professionals in the club and lodging industries.

  • Primary Club Metrics

    Survey results identify which metrics are most often used to determine performance. By Agnes DeFranco, Ed.D., CHAE; Tanya Venegas, MBA, MHM, CHIA; and Amanda Belarmino

  • Introducing 'Your HFTP': An Updated Online Interface for HFTP Members

    HFTP is excited to announce the newly updated “Your HFTP” online account portal. “Your HFTP” allows you to successfully manage your HFTP membership online. This refreshed online interface looks and feels just like the HFTP website and (better yet) is mobile-responsive.

Three Ways to Create a Local Marketing Strategy for your Hotel Restaurant

SevenRooms F&B Blog ·14 February 2019
Hotels continue to invest in their F&B programs to help differentiate their brands and appeal to travelers seeking authentic cultural experiences. However, your F&B outlets don’t exist just for your guests. There’s a large audience in every market to fill your restaurants’ seats that often goes untapped - LOCALS.

What Is Eatertainment? Hear It From The Experts

SevenRooms F&B Blog · 7 February 2019
Here’s the definition of eatertainment: a guest experience that involves food and/or beverage dining before, after, or during other activities.

How to Create a Social Media Marketing Plan for Your Restaurant

SevenRooms F&B Blog ·31 January 2019
When working to promote your restaurant, social media marketing should be at the top of the list. In fact, a robust social media marketing strategy can be the difference between a line out the door with a full reservation book, and an empty room.

13 Valentine's Day Marketing Ideas to Woo and Win Guests

SevenRooms F&B Blog ·23 January 2019
Consumers in the U.S. alone spend $3.7 billion dollars on dining out on Valentine’s Day.

Mobile Payments: The Top Restaurant Tech Trend for 2019

SevenRooms F&B Blog ·16 January 2019
From Artificial Intelligence to Big Data, there are endless tech buzzwords being used to describe the latest restaurant tech. While those are certainly noteworthy emerging technologies and trends, we want to focus on a tech trend that is well within reach for you to easily implement in your restaurant.

What Is Hospitality? What It Is And What It Looks Like

SevenRooms F&B Blog · 3 January 2019
When you ask yourself “What is hospitality?,” it’s an easy answer to explain examples of the good or bad. Good: when you arrive to a restaurant and are quickly seated, can order your meal as soon as you’re ready, and the food and ambiance are ones that make you want to come back. Bad: long wait to sit, rude waitstaff, delayed meals, bad food.

How to Draw a Crowd in 2019: 6 Social Events to Host at Your Restaurant or Bar

SevenRooms F&B Blog ·27 December 2018
Hosting a fun, experiential event is proven to drive loyalty – especially with millennials. According to Accenture research, 57% of millennials are more loyal to businesses that provide exclusive events (and they’re willing to spend more to attend, too).

How to Effectively Manage and Train Generations XYZ At Your Restaurant

SevenRooms F&B Blog ·19 December 2018
Did you know that the average restaurant worker is just 29 years old? As new workers from generation Z join the workplace and millenials (Gen Y) mature and grow into management positions, it’s important for restaurant leaders to understand how to effectively manage workers from different generations to streamline operations and ensure staff have great working experiences.
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SevenRooms Announces Continuation Of Partnership With American Express

SevenRooms, Inc. ·13 December 2018
NEW YORK (December 13, 2018) -- SevenRooms, the all-in-one reservation, seating and guest management platform, today announced an expansion of their relationship with American Express to help provide UK Platinum Cardmembers with access to restaurant reservations across the globe, all within the American Express mobile app.The SevenRooms integration into American Express' new digital reservation service enables UK Platinum Cardmembers to quickly search and instantly book reservations at hundreds of American Express Global Dining Collection partners worldwide, and even more restaurants nationwide in the UK. This partnership builds on an existing relationship with American Express and its Platinum and Centurion Dining Concierge, whereby SevenRooms provides quick and seamless access to global reservation inventory for Platinum and Centurion Cardmembers."Having enjoyed collaborating with American Express for almost five years, we're excited to expand our successful partnership through this new integration into their UK mobile app, bringing ease of booking to UK Platinum Cardmembers," said Joel Montaniel, CEO & Founder at SevenRooms. "Through our partnership with American Express, we are driving further value for our hospitality and restaurant partners by opening a direct, mobile booking channel for American Express' premium Cardmembers who enjoy dining at premier restaurants around the world. We look forward to the year ahead as we continue to add more restaurant inventory, and bring more value to American Express Platinum Cardmembers around the world.""As our Premium Cardmembers love to dine out, we are excited to expand our relationship with SevenRooms to put hundreds of Global Dining Collection restaurants, as well as thousands of other restaurants across the globe at our Cardmembers' fingertips so they can search and book reservations for every occasion while on the go," said Chris Cracchiolo, SVP, Global Loyalty & Benefits at American Express.For more information on SevenRooms, or to get in touch regarding the partnership, please visit www.sevenrooms.com.##About SevenRoomsFrom neighborhood restaurants to international, multi-concept hospitality groups, SevenRooms empowers operators to create and cultivate meaningful, direct relationships with guests that make exceptional experiences possible. Founded in 2011 in New York, the reservation, seating and guest management solution gives operators the tools they need to develop direct relationships with guests, boosting revenue and enabling personalized service and marketing. SevenRooms has restaurant, hotel and nightlife clients in more than 100 cities worldwide, including: Jumeirah Group, The Cosmopolitan of Las Vegas, Standard Hotels, LDV Hospitality, Live Nation, Zuma, TAO Group, Bagatelle, Altamarea Group, Ethan Stowell Restaurants, NoHo Hospitality Group, Chase Hospitality Group, Mercer Street Hospitality, Corbin and King and The h.wood Group.About the American Express Mobile App Digital Reservation ServiceLaunched in October 2018, the digital reservation service in the Amex mobile app enables UK Platinum and Centurion Cardmembers to instantly book thousands of restaurants on the go including exclusive Cardmember reservations. This service is part of the American Express Global Dining Collection, which offers Platinum and Centurion Cardmembers one-of-a-kind dining experiences and access to hundreds of exclusive tables reserved daily at some of the most sought-after restaurants in the world.
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Over Half of Americans Turn to Friends & Family to Find New Restaurants

SevenRooms, Inc. · 6 December 2018
NEW YORK (December 6, 2018) - SevenRooms, the all-in-one reservation, seating and guest management platform for restaurants, today released its "Influence in the Restaurant Industry" report, which found that when it comes to discovering new restaurants to dine at, over half of Americans (54%) rely on their friends and family to make a recommendation.The study, conducted with third-party research firm YouGov, examined the impact of today's most influential channels in the restaurant industry. The full infographic is available here.When it comes to how today's guests are finding new restaurants, SevenRooms' report revealed the top sources:"While diners have always relied on influential sources such as critics and review sites, our research shows that the most impactful source when it comes to choosing where to eat are the people we know best: friends and family," said Joel Montaniel, CEO & Founder at SevenRooms. "As newer generations of guests are relying more heavily on sourcing information from digital platforms like Instagram, we'll continue to see a rise in this medium's influence. For many diners who grew up in today's digital-first world, friends and families' posts on social media are becoming another form of word of mouth recommendations, and restaurants need to be sure to provide experiences that people want to talk about both online and off. That's why operators should continue to focus on providing a tailored dining experience to every guest, understanding that their value does not stop when they leave the restaurant, but extends to who they will recommend that restaurant to post-visit."Social media has changed the way we share information, get recommendations and make decisions. Like review sites, personal recommendations carry a lot of weight and when posted on social media, their reach is far greater. Of Americans who use social media:Thirty-Five (35%) percent have eaten at a restaurant because they saw it on social mediaTwenty percent (20%) haven't eaten at a restaurant yet but plan to do so in the futureWith personal recommendations and social media playing such an essential role in restaurant influence, it's crucial for restaurants to continue to provide exceptional and impactful experiences in-house. The power of a tailored dining experience is just the thing to warrant a rave recommendation to friends and followers.Research MethodologySevenRooms commissioned YouGov PLC - a third party, professional research and consulting organization - to poll the views of 1,206 individuals who agreed to take part. Fieldwork was undertaken online between September 20-21, 2018. The figures have been weighted and are representative of all US adults (aged 18+).About SevenRoomsFrom neighborhood restaurants to international, multi-concept hospitality groups, SevenRooms empowers operators to create and cultivate meaningful, direct relationships with guests that make exceptional experiences possible. Founded in 2011 in New York, the reservation, seating and guest management solution gives operators the tools they need to develop direct relationships with guests, boosting revenue and enabling personalized service and marketing. SevenRooms has clients in more than 100 cities worldwide, including: Jumeirah Group, The Cosmopolitan of Las Vegas, Standard Hotels, LDV Hospitality, Live Nation, Zuma, TAO Group, Bagatelle, Altamarea Group, Ethan Stowell Restaurants, Noho Hospitality Group, Chase Hospitality Group, Mercer Street Hospitality, Corbin & King and The h.wood Group.

5 Powerful Features For Effective Restaurant Management Systems

SevenRooms F&B Blog · 5 December 2018
When you hear the phrase “restaurant management system,” your head might start spinning. We all know you can’t have just one. From front-of-house to back-of-house, you’re going to need several systems to run an efficient restaurant operation.

How Restaurant Reservation Wars Impact Your Dining Experience

SevenRooms F&B Blog ·28 November 2018
As diners, we have endless possibilities when choosing where to book a restaurant reservation. From discovering new restaurants on third-party booking apps or booking a reservation directly on your favorite restaurant’s website, most of us don’t think how we book will have an impact on the dining experience itself. But, it definitely does.
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SevenRooms Partners With FreedomPay To Offer A Secure Commerce Platform To Hospitality Clients

SevenRooms, Inc. ·27 November 2018
PHILADELPHIA (November 27, 2018) -- FreedomPay, the global leader in secure commerce technology for lodging, gaming, retail, restaurants, stadiums and other hospitality merchants, has integrated with SevenRooms, a leading, all-in-one reservation, seating and guest management platform. With this integration, SevenRooms is able to offer restaurant partners a secure way to store credit card data and process payments through FreedomPay's PCI-validated P2PE payment platform.By integrating to FreedomPay, SevenRooms clients can increase revenue and enhance the guest experience. FreedomPay's Advanced Commerce Platform enables SevenRooms restaurant and hospitality partners to charge a credit card at the time of a reservation booking, reducing the likelihood of cancellations and no-shows while increasing prepayment revenue. All guest credit card information can also be saved in a fully PCI-compliant manner, minimizing a restaurant's risk in capturing and storing sensitive transactional data. By tokenizing credit card information, restaurants are able to comply with the highest level of payment security."SevenRooms is a leader in reservation, seating and guest management services, putting ease of use at the forefront of the customer experience," said Christopher Kronenthal, FreedomPay President and Chief Technology Officer. "We're thrilled to have SevenRooms integrate to our Advanced Commerce Platform, resulting in secure online payments, better profitability and an improved guest experience.""FreedomPay allows us to keep customers' data secure while ensuring the reservation and booking aspect of their hospitality experience is seamless," said Joel Montaniel, CEO & Founder, SevenRooms. "As a leader in secure commerce technology, FreedomPay was the natural choice to bring additional enterprise-grade payment functionality to our platform. We are committed to driving further value for our enterprise clients by offering them more ways to securely process payments at their properties both online and offline."About FreedomPayThe FreedomPay Commerce Platform is the best way for merchants to simplify complex payment environments. Validated by the PCI Security Standards Council for Point-to-Point Encryption (P2PE) along with EMV, Tokenization, Contactless and DCC capabilities, global leaders in retail, hospitality, gaming, education, healthcare and financial services trust FreedomPay to deliver unmatched security and advanced value-added services. With broad integrations across top point-of-sale, device manufacturers and payment processors, supported by rapid API adoption, FreedomPay, the industry's first TransAtlantic payments solution, is driving the future of commerce and customer interaction. For more information, go to www.freedompay.com.About SevenRoomsFrom neighborhood restaurants to international, multi-concept hospitality groups, SevenRooms empowers operators to create and cultivate meaningful, direct relationships with guests that make exceptional experiences possible. Founded in 2011 in New York, the reservation, seating and guest management solution gives operators the tools they need to develop direct relationships with guests, boosting revenue and enabling personalized service and marketing. SevenRooms has restaurant, hotel and nightlife clients in more than 100 cities worldwide, including: Jumeirah Group, The Cosmopolitan of Las Vegas, Standard Hotels, LDV Hospitality, Live Nation, Zuma, TAO Group, Bagatelle, Altamarea Group, Ethan Stowell Restaurants, NoHo Hospitality Group, Chase Hospitality Group, Mercer Street Hospitality, Corbin and King and The h.wood Group. www.sevenrooms.com

What is a Restaurant CRM and How Can It Help Boost Your Restaurant's Profits?

SevenRooms F&B Blog ·15 November 2018
A Restaurant CRM system is like a guest database on steroids. It can help you effectively manage the critical guest data that makes personalized service and marketing possible. It's that personalized and relevant touch that makes guests feel special and brings them back for more.

Restaurant Floor Plan: How To Make Yours Work For You

SevenRooms F&B Blog · 6 November 2018
When you first outline a restaurant floor plan, you’re focused on optimizing your operations based on the way you set up your tables.

10 Ways To Make The Most Out Of Your Restaurant POS System

SevenRooms F&B Blog · 1 November 2018
A restaurant POS system is the cornerstone of a business’ entire operation. For those who aren’t familiar with them, POS stands for point of sale and it’s the system that a bar or restaurant (or any retailer, for that matter) uses to process payments for goods or services. In the bar and restaurant industry, a POS is the system that servers and bartenders use to swipe cards and track cash payments for drinks and meals.
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SevenRooms Integrates With Google To Offer Direct Restaurant Reservations

SevenRooms, Inc. ·25 October 2018
NEW YORK (OCTOBER 25, 2018) - SevenRooms, an all-in-one reservation, seating and guest management platform, today announced its integration with Google, offering dining partners the ability to take reservations directly via Google Search, Maps, and the Assistant. With this direct integration, Google now has access to any table inventory available via a SevenRooms client's reservation widget, enabling guests to book directly from within Google Search, Maps, and the Assistant.SevenRooms' latest integration enables a better booking experience for guests and more filled seats for restaurants. Using this Google integration, restaurants are now able to take reservations with no cover fees, capturing guest data including email and phone number, helping them to build deeper relationships to fuel more personalized service and marketing. Additionally, using SevenRooms' analytics tools, restaurants can track which reservations come through each marketing channel - whether that's their own website, Instagram, Google or Facebook, among others."The guests of today are increasingly searching for reservations online, and the first place they search is Google," said Joel Montaniel, CEO & Founder of SevenRooms. "With this direct integration, we are giving our restaurant partners the tools they need to capture these guests directly - without per cover fees - during their search. Using SevenRooms, our clients are able to reduce acquisition costs, boost reservations, and capture better data on their guests from the moment they book -- enabling them to offer better, more personalized experiences back to their guests.""The SevenRooms integration with Google is already having a major impact on our business," said Stephen Maly, Director of Hospitality at In Good Company. "With direct reservations through Google, we're capturing our guests at the moment they search for our business and have intent to book. We not only get to own the guest data, including their email address, but we also pay no cover fees and save money in the process. It's a win-win all around."For more information about SevenRooms and its services, please visit www.sevenrooms.com.About SevenRoomsFrom neighborhood restaurants to international, multi-concept hospitality groups, SevenRooms empowers operators to create and cultivate meaningful, direct relationships with guests that make exceptional experiences possible. Founded in 2011 in New York, the reservation, seating and guest management solution gives operators the tools they need to develop direct relationships with guests, boosting revenue and enabling personalized service and marketing. SevenRooms has restaurant, hotel and nightlife clients in more than 100 cities worldwide, including: Jumeirah Group, The Cosmopolitan of Las Vegas, Standard Hotels, LDV Hospitality, Live Nation, Zuma, TAO Group, Bagatelle, Altamarea Group, Ethan Stowell Restaurants, NoHo Hospitality Group, Chase Hospitality Group, Mercer Street Hospitality, Corbin and King and The h.wood Group. www.sevenrooms.com.

Holiday Promotions: How to Make More Money At Your Restaurant

SevenRooms F&B Blog ·23 October 2018
Holiday promotions give restaurants an opportunity to capitalize on a spending trend every year. But it’s one thing to recognize an opportunity, and another entirely to capitalize on it.
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SevenRooms Announces New Funding From Amazon Alexa Fund

SevenRooms, Inc. ·18 October 2018
NEW YORK (O ctober 17, 2018) - SevenRooms, an all-in-one reservation, seating and guest management platform, today announced an investment from Amazon's Alexa Fund to introduce in-service, voice-enabled technology for the restaurant industry. The funding marks the first investment the Alexa Fund has made in a restaurant technology company, and will pave the way for SevenRooms to integrate Amazon Alexa into its restaurant operations and guest relationship management experience.SevenRooms is a front-of-house technology company entirely focused on empowering operators to establish and maintain a direct relationship with their guests. Building on its proven track record of delivering best-in-class tools for restaurant operators and a deep understanding of front-of-house operations, the company will leverage the Alexa Skills Kit (ASK) to build an Alexa skill that enables restaurant operators to use a wide array of voice commands for everyday in-service use. For example, managers could ask Alexa about the guests sitting at table 12, while servers could ask if any guests in the dining room have allergies. The technology will help operators create a more personalized experience for their guests at an instant, without having to lift a finger. Understanding guest data and having immediate access to the correct information through Alexa can help a restaurant make every guest feel like a regular more easily, converting a one-time diner into a frequent guest."Voice-powered technology is already impacting every industry, and continues to play a central role in the daily lives of consumers and the businesses they interact with," said Joel Montaniel, Founder and CEO of SevenRooms. "At SevenRooms we are always looking at ways our technology can streamline operations while personalizing and humanizing the guest experience. Hospitality operators have long relied on an interface or screen to access information, taking attention away from their guests and operations. Voice eliminates this need, enabling them to shift their attention back to what matters most: the guest. We are excited to leverage this investment from Amazon to bring Alexa to SevenRooms, furthering our mission of enabling high-touch hospitality by creating powerful tools that are invisible to guests, but invaluable to the operator."Much like Amazon itself, SevenRooms is a company that understands the importance of an incredible customer experience. By deploying their technology, restaurant operators can make smarter decisions on marketing, guest relationship management, staffing, and more, and ultimately present dining guests with a more enjoyable experience," said Paul Bernard, Director of the Alexa Fund at Amazon. "We have been impressed by the company's growth over the past year, and we are eager to see more restaurants begin to adopt SevenRooms and utilize Alexa as a way to interact with its service."Following a $8M Series A funding round, led by Comcast Ventures in December 2017, SevenRooms has been able to accelerate its strategic growth plans, with the addition of new restaurant, nightlife and enterprise customers around the globe over the past nine months, as well as nearly doubling its total number of employees.For more information about SevenRooms and its services, please visit www.sevenrooms.com.

4 Things to Consider when Selecting Your Restaurant Reservation System

SevenRooms F&B Blog ·11 October 2018
For restaurants, your reservation system is perhaps the single most important piece of technology at your property. It’s the operational system, the heart beat of your entire front-of-house operation. That’s why it’s important to understand the differences between reservation systems and how those differences may impact your bottom line.

New fair work schedule laws raise table stakes for restaurateurs, are you still in the game?

SevenRooms F&B Blog · 9 October 2018
A wave of new legislation is sweeping across the United States regulating restaurant scheduling practices and introducing hefty fines for violations. From New York City to San Francisco and municipalities in between, these new fair work schedule laws are forcing restaurants to crack down on when and how they schedule staff–and enforcing legal accountability.

The Future Is Here. Now, Your Guests Can Book Right On Google.

SevenRooms F&B Blog · 9 October 2018
Your guests are googling for “reservations" at your restaurant, and they want to book them fast. The popularity of googling the phrase “reservations nyc” has been on the rise over the past ten years.

This One Instagram Template Is All You Need

SevenRooms F&B Blog · 8 October 2018
One of the hardest things about any task is having to start from scratch. Which is why we made you an Instagram template to jumpstart your restaurant marketing. You have enough going on with your daily operations. Leverage our guide to see (and copy) what leaders in the hospitality space are doing to succeed on instagram.

Viral Marketing Tips for Restaurants: How to Step Up Your Wow Factor

SevenRooms F&B Blog ·26 September 2018
Not exactly breaking news, but there’s now an all out obsession with posting photos of food on social media. This behavior is second nature for millennials and Gen Z. They are shopping for groceries less and spend more time eating out. These young people are unwittingly becoming advertising and branding juggernauts.

Introducing Mobile 4.0: Seven Features To Save Time Every Day

SevenRooms F&B Blog ·19 September 2018
The past few months at SevenRooms, we've been focused on taking a giant leap for 7Rkind toward parity between desktop and mobile. Which is why we're ready to announce the following mobile updates for customers to access today.

Top Social Media Tips To Keep Guests Coming Back to Your Hotel

SevenRooms F&B Blog ·12 September 2018
The way hotel brands interact with guests is changing. “New and older brands are making moves to do away with the beige, interact via apps, double as co-working and social spaces, and score shareable selfie love along the way,” according to The Washington Post.

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