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  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • Members Only: 2018 HFTP Compensation and Benefits Report

    By Tanya Venegas, MBA, MHM, CHIA. Results to the biannual survey conducted by Hospitality Financial and Technology Professionals (HFTP). Information includes data on compensation and benefits trends for finance and technology professionals in the club and lodging industries.

  • Primary Club Metrics

    Survey results identify which metrics are most often used to determine performance. By Agnes DeFranco, Ed.D., CHAE; Tanya Venegas, MBA, MHM, CHIA; and Amanda Belarmino

  • Introducing 'Your HFTP': An Updated Online Interface for HFTP Members

    HFTP is excited to announce the newly updated “Your HFTP” online account portal. “Your HFTP” allows you to successfully manage your HFTP membership online. This refreshed online interface looks and feels just like the HFTP website and (better yet) is mobile-responsive.

3 Mother's Day Marketing Ideas for your Restaurant to Make More Money

SevenRooms F&B Blog ·19 April 2019
Mother’s Day is May 12th, which means families are going to be dining out and spending more to celebrate Mom. According to the National Retail Federation, the US alone is set to spend over 20 billion on this annual tribute to Mothers. You should get your piece of the pie.

iPad Restaurant POS systems: The Top 3 Benefits For Your Restaurant

SevenRooms F&B Blog ·28 March 2019
The restaurant industry has changed pretty dramatically over the past few decades. Restaurants are increasingly letting go of the pen, paper and cash register in favor of iPad Restaurant POS systems.

How to Optimize Your Google Business Listing

SevenRooms F&B Blog ·21 March 2019
What is a Google Business listing, anyways? Google My Business is a free tool that helps businesses provide customers with the information they’re looking for faster on Google Search and Google Maps.

Turning Likes into Love: How To Tap into Guest Preferences to Create Exceptional Experiences

SevenRooms F&B Blog ·14 March 2019
From shopping to searching, we live in an era of personalization. We expect Amazon to know which socks we like and Yelp to know what we want for lunch. Why should guests expect hotel restaurants to be any different? With a treasure trove of data to collect and analyze, restaurants are well positioned to deliver on personalized touches that make consumers feel at home by understanding guest preferences.

Customer Segmentation: Why It's So Important

SevenRooms F&B Blog · 7 March 2019
Customer segmentation is a fundamental part of maintaining relationships, no matter what industry you’re in. Below, you'll learn what customer segmentation is, how to do it for your company, the impact to your bottom line.
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SevenRooms Introduces 7X, the First-of-its-Kind Marketing Automation and Guest Engagement Software for Restaurants

SevenRooms, Inc. · 6 March 2019
Today, SevenRooms, the all-in-one reservation, seating and guest management platform, announces the launch of 7X, the industry's first-of-its-kind marketing automation and guest engagement software. Designed to turn first time guests into regulars, 7X combines four elements into one powerful product, helping restaurant operators to leverage automation and data to nurture guest relationships at scale through highly personalized interactions across the customer lifecycle.The new software rolls out today with four components: Guest Satisfaction, Automated Tagging & Segmentation, Email Automation, and Experiences & Special Offers. The product includes:Guest Satisfaction: Stay on top of the guest experience by viewing all reviews in one place, including those from Google, Facebook, Yelp, and TripAdvisor. 7X enables operators to link guest feedback to guest profiles, so they are never left in the dark on where they stand. The marrying of reviews to guests creates a powerful, new dataset for operators.Automated Tagging & Segmentation: Configure a rules-based algorithm to automatically apply customizable tags to a guest profile, tailoring service and marketing for categories including 'first-timers,' 'high-value group regulars,' 'positive reviewers,' 'negative reviewers,' and more.Email Automation: Automate the process of sending the right message, to the right guest, at the right time. Email automation enables operators to easily create and send targeted email campaigns to specific customer segments, like incentivizing guests who have not returned in a while with complimentary champagne on their next visit.Experiences & Special Offers: Automatically generate landing pages for events and special offers that are built to convert. Push promotions across a variety of customer segments -- whether that's making an event for the public, or making it available exclusively for your most loyal customers. Leverage guest data to target guests effortlessly, whether that's across email, social media or a website, seamlessly tracking the ROI on each promotion.In a world where 70% of diners never come back, 7X's ability to boost repeat visits will be immediately felt on operators' bottom lines, with research showing that it is 7 times more cost effective to retain an existing customer than to acquire a new one -- and that increasing retention rates by just 5% can increase profits by upwards of 95%."Today, we are excited to bring 7X to the market, giving restaurants a product that helps them take full advantage of their guest data to boost loyalty and repeat visits," said Joel Montaniel, CEO of SevenRooms. "As a company that has focused on enabling direct guest relationships and access to rich guest data from day one, coupled with the fact that we sit squarely at the intersection of the reservation book and guest profiles, we are uniquely qualified to bring these capabilities to market. 7X will change the way restaurants can reach and engage with their customers. To put it simply, this platform will help operators fully maximize the value of their guest data to build a more profitable business and deliver true hospitality.""7X enables our team to deliver a highly personalized, friends-and-family-style marketing approach to every guest that dines with us," said Steve Scott Springer, General Manager at Spago Beverly Hills. "With 7X, we get insights from aggregated reviews, can auto-tag guests based on parameters we set, and segment and market to these guests automatically on a wide range of campaigns and events. Most importantly, we can continue to build direct, deeper personal relationships with them that will keep them coming back for years to come. 7X by SevenRooms is a powerful, game-changing tool for the industry, and Spago is excited to be at the frontlines of this innovation."For more information on 7X, click here.###About SevenRoomsFrom neighborhood restaurants to international, multi-concept hospitality groups, SevenRooms empowers operators to create and cultivate meaningful, direct relationships with guests that make exceptional experiences possible. Founded in 2011 in New York, the reservation, seating and guest engagement solution gives operators the tools they need to develop direct relationships with guests, boosting revenue and enabling personalized service and marketing. SevenRooms has restaurant, hotel and nightlife clients in more than 250 cities worldwide, including:, Jumeirah Group, The Cosmopolitan of Las Vegas, Standard Hotels, LDV Hospitality, Live Nation, Zuma, TAO Group, Bagatelle, Altamarea Group, Wolfgang Puck, Michael Mina, Patina Group, Hakkasan, Chase Hospitality Group, Mercer Street Hospitality, Corbin and King and The h.wood Group. www.sevenrooms.com

SevenRooms Marketing Events

SevenRooms F&B Blog ·28 February 2019
Where in the world is the SevenRooms team? Check out our list of events below, and be sure to come by our booth to say hello if you're in town!

What Guest Sentiment Is And How to Measure It

SevenRooms F&B Blog ·27 February 2019
Guest sentiment is shared in a lot of universal ways, showing how we feel about an experience: Thumbs up or thumbs down. Five stars or a 1-star rating. But for the restaurant operator who has delivered the experience, this is only half of the equation. Part of it is about knowing how you did. The other part is knowing if there is anything you can do better next time.

Restaurant Menus: The Secret to More Customers

SevenRooms F&B Blog ·25 February 2019
Stop losing customers because you haven’t updated your restaurant menu online. Search engines, review sites and voice assistants have changed how people search for a restaurant. It used to be that when people opened up a browser or pulled out their phone to search for a restaurant, they got a bunch of links in a search engine that led them straight to the website. If you wanted your restaurant to be at the top of that list, you had to optimize your website for SEO.

Three Ways to Create a Local Marketing Strategy for your Hotel Restaurant

SevenRooms F&B Blog ·14 February 2019
Hotels continue to invest in their F&B programs to help differentiate their brands and appeal to travelers seeking authentic cultural experiences. However, your F&B outlets don’t exist just for your guests. There’s a large audience in every market to fill your restaurants’ seats that often goes untapped - LOCALS.

What Is Eatertainment? Hear It From The Experts

SevenRooms F&B Blog · 7 February 2019
Here’s the definition of eatertainment: a guest experience that involves food and/or beverage dining before, after, or during other activities.

How to Create a Social Media Marketing Plan for Your Restaurant

SevenRooms F&B Blog ·31 January 2019
When working to promote your restaurant, social media marketing should be at the top of the list. In fact, a robust social media marketing strategy can be the difference between a line out the door with a full reservation book, and an empty room.

13 Valentine's Day Marketing Ideas to Woo and Win Guests

SevenRooms F&B Blog ·23 January 2019
Consumers in the U.S. alone spend $3.7 billion dollars on dining out on Valentine’s Day.

Mobile Payments: The Top Restaurant Tech Trend for 2019

SevenRooms F&B Blog ·16 January 2019
From Artificial Intelligence to Big Data, there are endless tech buzzwords being used to describe the latest restaurant tech. While those are certainly noteworthy emerging technologies and trends, we want to focus on a tech trend that is well within reach for you to easily implement in your restaurant.

What Is Hospitality? What It Is And What It Looks Like

SevenRooms F&B Blog · 3 January 2019
When you ask yourself “What is hospitality?,” it’s an easy answer to explain examples of the good or bad. Good: when you arrive to a restaurant and are quickly seated, can order your meal as soon as you’re ready, and the food and ambiance are ones that make you want to come back. Bad: long wait to sit, rude waitstaff, delayed meals, bad food.

How to Draw a Crowd in 2019: 6 Social Events to Host at Your Restaurant or Bar

SevenRooms F&B Blog ·27 December 2018
Hosting a fun, experiential event is proven to drive loyalty – especially with millennials. According to Accenture research, 57% of millennials are more loyal to businesses that provide exclusive events (and they’re willing to spend more to attend, too).

How to Effectively Manage and Train Generations XYZ At Your Restaurant

SevenRooms F&B Blog ·19 December 2018
Did you know that the average restaurant worker is just 29 years old? As new workers from generation Z join the workplace and millenials (Gen Y) mature and grow into management positions, it’s important for restaurant leaders to understand how to effectively manage workers from different generations to streamline operations and ensure staff have great working experiences.
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SevenRooms Announces Continuation Of Partnership With American Express

SevenRooms, Inc. ·13 December 2018
NEW YORK (December 13, 2018) -- SevenRooms, the all-in-one reservation, seating and guest management platform, today announced an expansion of their relationship with American Express to help provide UK Platinum Cardmembers with access to restaurant reservations across the globe, all within the American Express mobile app.The SevenRooms integration into American Express' new digital reservation service enables UK Platinum Cardmembers to quickly search and instantly book reservations at hundreds of American Express Global Dining Collection partners worldwide, and even more restaurants nationwide in the UK. This partnership builds on an existing relationship with American Express and its Platinum and Centurion Dining Concierge, whereby SevenRooms provides quick and seamless access to global reservation inventory for Platinum and Centurion Cardmembers."Having enjoyed collaborating with American Express for almost five years, we're excited to expand our successful partnership through this new integration into their UK mobile app, bringing ease of booking to UK Platinum Cardmembers," said Joel Montaniel, CEO & Founder at SevenRooms. "Through our partnership with American Express, we are driving further value for our hospitality and restaurant partners by opening a direct, mobile booking channel for American Express' premium Cardmembers who enjoy dining at premier restaurants around the world. We look forward to the year ahead as we continue to add more restaurant inventory, and bring more value to American Express Platinum Cardmembers around the world.""As our Premium Cardmembers love to dine out, we are excited to expand our relationship with SevenRooms to put hundreds of Global Dining Collection restaurants, as well as thousands of other restaurants across the globe at our Cardmembers' fingertips so they can search and book reservations for every occasion while on the go," said Chris Cracchiolo, SVP, Global Loyalty & Benefits at American Express.For more information on SevenRooms, or to get in touch regarding the partnership, please visit www.sevenrooms.com.##About SevenRoomsFrom neighborhood restaurants to international, multi-concept hospitality groups, SevenRooms empowers operators to create and cultivate meaningful, direct relationships with guests that make exceptional experiences possible. Founded in 2011 in New York, the reservation, seating and guest management solution gives operators the tools they need to develop direct relationships with guests, boosting revenue and enabling personalized service and marketing. SevenRooms has restaurant, hotel and nightlife clients in more than 100 cities worldwide, including: Jumeirah Group, The Cosmopolitan of Las Vegas, Standard Hotels, LDV Hospitality, Live Nation, Zuma, TAO Group, Bagatelle, Altamarea Group, Ethan Stowell Restaurants, NoHo Hospitality Group, Chase Hospitality Group, Mercer Street Hospitality, Corbin and King and The h.wood Group.About the American Express Mobile App Digital Reservation ServiceLaunched in October 2018, the digital reservation service in the Amex mobile app enables UK Platinum and Centurion Cardmembers to instantly book thousands of restaurants on the go including exclusive Cardmember reservations. This service is part of the American Express Global Dining Collection, which offers Platinum and Centurion Cardmembers one-of-a-kind dining experiences and access to hundreds of exclusive tables reserved daily at some of the most sought-after restaurants in the world.
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Over Half of Americans Turn to Friends & Family to Find New Restaurants

SevenRooms, Inc. · 6 December 2018
NEW YORK (December 6, 2018) - SevenRooms, the all-in-one reservation, seating and guest management platform for restaurants, today released its "Influence in the Restaurant Industry" report, which found that when it comes to discovering new restaurants to dine at, over half of Americans (54%) rely on their friends and family to make a recommendation.The study, conducted with third-party research firm YouGov, examined the impact of today's most influential channels in the restaurant industry. The full infographic is available here.When it comes to how today's guests are finding new restaurants, SevenRooms' report revealed the top sources:"While diners have always relied on influential sources such as critics and review sites, our research shows that the most impactful source when it comes to choosing where to eat are the people we know best: friends and family," said Joel Montaniel, CEO & Founder at SevenRooms. "As newer generations of guests are relying more heavily on sourcing information from digital platforms like Instagram, we'll continue to see a rise in this medium's influence. For many diners who grew up in today's digital-first world, friends and families' posts on social media are becoming another form of word of mouth recommendations, and restaurants need to be sure to provide experiences that people want to talk about both online and off. That's why operators should continue to focus on providing a tailored dining experience to every guest, understanding that their value does not stop when they leave the restaurant, but extends to who they will recommend that restaurant to post-visit."Social media has changed the way we share information, get recommendations and make decisions. Like review sites, personal recommendations carry a lot of weight and when posted on social media, their reach is far greater. Of Americans who use social media:Thirty-Five (35%) percent have eaten at a restaurant because they saw it on social mediaTwenty percent (20%) haven't eaten at a restaurant yet but plan to do so in the futureWith personal recommendations and social media playing such an essential role in restaurant influence, it's crucial for restaurants to continue to provide exceptional and impactful experiences in-house. The power of a tailored dining experience is just the thing to warrant a rave recommendation to friends and followers.Research MethodologySevenRooms commissioned YouGov PLC - a third party, professional research and consulting organization - to poll the views of 1,206 individuals who agreed to take part. Fieldwork was undertaken online between September 20-21, 2018. The figures have been weighted and are representative of all US adults (aged 18+).About SevenRoomsFrom neighborhood restaurants to international, multi-concept hospitality groups, SevenRooms empowers operators to create and cultivate meaningful, direct relationships with guests that make exceptional experiences possible. Founded in 2011 in New York, the reservation, seating and guest management solution gives operators the tools they need to develop direct relationships with guests, boosting revenue and enabling personalized service and marketing. SevenRooms has clients in more than 100 cities worldwide, including: Jumeirah Group, The Cosmopolitan of Las Vegas, Standard Hotels, LDV Hospitality, Live Nation, Zuma, TAO Group, Bagatelle, Altamarea Group, Ethan Stowell Restaurants, Noho Hospitality Group, Chase Hospitality Group, Mercer Street Hospitality, Corbin & King and The h.wood Group.

5 Powerful Features For Effective Restaurant Management Systems

SevenRooms F&B Blog · 5 December 2018
When you hear the phrase “restaurant management system,” your head might start spinning. We all know you can’t have just one. From front-of-house to back-of-house, you’re going to need several systems to run an efficient restaurant operation.

How Restaurant Reservation Wars Impact Your Dining Experience

SevenRooms F&B Blog ·28 November 2018
As diners, we have endless possibilities when choosing where to book a restaurant reservation. From discovering new restaurants on third-party booking apps or booking a reservation directly on your favorite restaurant’s website, most of us don’t think how we book will have an impact on the dining experience itself. But, it definitely does.
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SevenRooms Partners With FreedomPay To Offer A Secure Commerce Platform To Hospitality Clients

SevenRooms, Inc. ·27 November 2018
PHILADELPHIA (November 27, 2018) -- FreedomPay, the global leader in secure commerce technology for lodging, gaming, retail, restaurants, stadiums and other hospitality merchants, has integrated with SevenRooms, a leading, all-in-one reservation, seating and guest management platform. With this integration, SevenRooms is able to offer restaurant partners a secure way to store credit card data and process payments through FreedomPay's PCI-validated P2PE payment platform.By integrating to FreedomPay, SevenRooms clients can increase revenue and enhance the guest experience. FreedomPay's Advanced Commerce Platform enables SevenRooms restaurant and hospitality partners to charge a credit card at the time of a reservation booking, reducing the likelihood of cancellations and no-shows while increasing prepayment revenue. All guest credit card information can also be saved in a fully PCI-compliant manner, minimizing a restaurant's risk in capturing and storing sensitive transactional data. By tokenizing credit card information, restaurants are able to comply with the highest level of payment security."SevenRooms is a leader in reservation, seating and guest management services, putting ease of use at the forefront of the customer experience," said Christopher Kronenthal, FreedomPay President and Chief Technology Officer. "We're thrilled to have SevenRooms integrate to our Advanced Commerce Platform, resulting in secure online payments, better profitability and an improved guest experience.""FreedomPay allows us to keep customers' data secure while ensuring the reservation and booking aspect of their hospitality experience is seamless," said Joel Montaniel, CEO & Founder, SevenRooms. "As a leader in secure commerce technology, FreedomPay was the natural choice to bring additional enterprise-grade payment functionality to our platform. We are committed to driving further value for our enterprise clients by offering them more ways to securely process payments at their properties both online and offline."About FreedomPayThe FreedomPay Commerce Platform is the best way for merchants to simplify complex payment environments. Validated by the PCI Security Standards Council for Point-to-Point Encryption (P2PE) along with EMV, Tokenization, Contactless and DCC capabilities, global leaders in retail, hospitality, gaming, education, healthcare and financial services trust FreedomPay to deliver unmatched security and advanced value-added services. With broad integrations across top point-of-sale, device manufacturers and payment processors, supported by rapid API adoption, FreedomPay, the industry's first TransAtlantic payments solution, is driving the future of commerce and customer interaction. For more information, go to www.freedompay.com.About SevenRoomsFrom neighborhood restaurants to international, multi-concept hospitality groups, SevenRooms empowers operators to create and cultivate meaningful, direct relationships with guests that make exceptional experiences possible. Founded in 2011 in New York, the reservation, seating and guest management solution gives operators the tools they need to develop direct relationships with guests, boosting revenue and enabling personalized service and marketing. SevenRooms has restaurant, hotel and nightlife clients in more than 100 cities worldwide, including: Jumeirah Group, The Cosmopolitan of Las Vegas, Standard Hotels, LDV Hospitality, Live Nation, Zuma, TAO Group, Bagatelle, Altamarea Group, Ethan Stowell Restaurants, NoHo Hospitality Group, Chase Hospitality Group, Mercer Street Hospitality, Corbin and King and The h.wood Group. www.sevenrooms.com

What is a Restaurant CRM and How Can It Help Boost Your Restaurant's Profits?

SevenRooms F&B Blog ·15 November 2018
A Restaurant CRM system is like a guest database on steroids. It can help you effectively manage the critical guest data that makes personalized service and marketing possible. It's that personalized and relevant touch that makes guests feel special and brings them back for more.

Restaurant Floor Plan: How To Make Yours Work For You

SevenRooms F&B Blog · 6 November 2018
When you first outline a restaurant floor plan, you’re focused on optimizing your operations based on the way you set up your tables.

10 Ways To Make The Most Out Of Your Restaurant POS System

SevenRooms F&B Blog · 1 November 2018
A restaurant POS system is the cornerstone of a business’ entire operation. For those who aren’t familiar with them, POS stands for point of sale and it’s the system that a bar or restaurant (or any retailer, for that matter) uses to process payments for goods or services. In the bar and restaurant industry, a POS is the system that servers and bartenders use to swipe cards and track cash payments for drinks and meals.
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SevenRooms Integrates With Google To Offer Direct Restaurant Reservations

SevenRooms, Inc. ·25 October 2018
NEW YORK (OCTOBER 25, 2018) - SevenRooms, an all-in-one reservation, seating and guest management platform, today announced its integration with Google, offering dining partners the ability to take reservations directly via Google Search, Maps, and the Assistant. With this direct integration, Google now has access to any table inventory available via a SevenRooms client's reservation widget, enabling guests to book directly from within Google Search, Maps, and the Assistant.SevenRooms' latest integration enables a better booking experience for guests and more filled seats for restaurants. Using this Google integration, restaurants are now able to take reservations with no cover fees, capturing guest data including email and phone number, helping them to build deeper relationships to fuel more personalized service and marketing. Additionally, using SevenRooms' analytics tools, restaurants can track which reservations come through each marketing channel - whether that's their own website, Instagram, Google or Facebook, among others."The guests of today are increasingly searching for reservations online, and the first place they search is Google," said Joel Montaniel, CEO & Founder of SevenRooms. "With this direct integration, we are giving our restaurant partners the tools they need to capture these guests directly - without per cover fees - during their search. Using SevenRooms, our clients are able to reduce acquisition costs, boost reservations, and capture better data on their guests from the moment they book -- enabling them to offer better, more personalized experiences back to their guests.""The SevenRooms integration with Google is already having a major impact on our business," said Stephen Maly, Director of Hospitality at In Good Company. "With direct reservations through Google, we're capturing our guests at the moment they search for our business and have intent to book. We not only get to own the guest data, including their email address, but we also pay no cover fees and save money in the process. It's a win-win all around."For more information about SevenRooms and its services, please visit www.sevenrooms.com.About SevenRoomsFrom neighborhood restaurants to international, multi-concept hospitality groups, SevenRooms empowers operators to create and cultivate meaningful, direct relationships with guests that make exceptional experiences possible. Founded in 2011 in New York, the reservation, seating and guest management solution gives operators the tools they need to develop direct relationships with guests, boosting revenue and enabling personalized service and marketing. SevenRooms has restaurant, hotel and nightlife clients in more than 100 cities worldwide, including: Jumeirah Group, The Cosmopolitan of Las Vegas, Standard Hotels, LDV Hospitality, Live Nation, Zuma, TAO Group, Bagatelle, Altamarea Group, Ethan Stowell Restaurants, NoHo Hospitality Group, Chase Hospitality Group, Mercer Street Hospitality, Corbin and King and The h.wood Group. www.sevenrooms.com.

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