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Secutech Thailand, Thailand Lighting Fair, Thailand Building Fair and Digital Thailand Big Bang: Inaugural Smart City Solutions Week

Messe Berlin GmbH · 2 April 2019
As one of ASEAN's leading business destinations for smart city solutions, Messe Frankfurt in collaboration with Digital Economy Promotion Agency (DEPA) will host the inaugural Smart City Solutions Week in Thailand from 28 - 31 October 2019. Messe Frankfurt's brand shows for the smart city industry - Secutech Thailand, Thailand Lighting Fair and Thailand Building Fair - will showcase innovative smart city solutions, while the focus on digital infrastructure will be at the DEPA-organised Digital Thailand Big Bang show. The four shows will embrace this new theme to serve as a one-stop shop for the latest smart city technology and solutions.A press conference was held today in Bangkok to announce the debut Smart City Solutions Week. Committed to showcasing the best in security, building automation, lighting and digital infrastructure solutions, the line-up of fairs, which kick-off on 28 October, look set to cement Thailand's position as one of the leading hubs for smart city solutions in the ASEAN region.Mr. Hubert Duh, Chairman and Managing Director, Messe Frankfurt New Era Business Media Ltd, said: "Messe Frankfurt is proud to support the ASEAN smart city development. We are confident that local organisers DEPA, Worldex and Exhibiz understand key local market needs and concerns, while Messe Frankfurt shall use its deep-rooted experience in nurturing and growing trade fairs while also leveraging our international network to foster new business opportunities. The synergy created amongst the four fairs will not only enhance the visitor experience but also help to build even more momentum for ASEAN's smart city sector."Dr. Nuttapon Nimmanphatcharin, President/CEO, Digital Economy Promotion Agency, remarked: "We are looking forward to a fruitful collaboration with all our partners to mark this noteworthy new milestone of the Smart City Solutions Week in Thailand. The adoption of the smart city concept is an undeniable trend for ASEAN cities and we hope that industry players will take advantage of these integrated solutions and build a networking platform across the smart city ecosystem."The 2018 editions of Secutech Thailand, Thailand Lighting Fair and Thailand Building Fair collectively gathered 300 exhibitors from 18 countries and regions and welcomed over 10,000 visitors. With a new show date and position alongside Digital Thailand Big Bang, it is forecast that the Smart City Solutions Week 2019 will enhance visitor numbers and the overall fair experience for the smart city industry.Connected fairs showcase industry-specific expertiseSecutech Thailand has experienced steady year-on-year growth since its first edition in 2011. The fair is now widely recognised as a must-attend trade fair for security industry professionals from across the ASEAN region, partly thanks to its heavy influence in the smart city sector. Under the new theme of 'Security + AI - Empowers Sustainable City Development', the fair will deliver the latest AI and IoT security innovations for the smart city.To accommodate different sourcing requirements and highlight the most important security markets, the 2019 edition will be designated into five zones - the Smart Police Zone, the Safe Factory Zone, the Smart Transportation Zone, the Smart Campus Zone and the Smart Solutions Zone for Waste and Environment Management. These zones will feature all of the very latest surveillance systems, biometric identification systems, smart sensors, alarms, access control systems and crowd management systems.Thailand Lighting Fair and Thailand Building Fair will concentrate its focus via a new show theme: 'City + IoT - A sustainable and livable future'. The use of IoT-enabled street lighting supports the development of smart city applications as these smart grids can be used for future public services to enhance the quality of city life. Likewise, buildings that leverage IoT technologies are developing into vital elements of the complex smart city network. Ranging from sensors collecting data to developers building thousands of smart city apps, the IoT movement will facilitate large volumes of high quality data to be in the hands of city leaders and decision makers, leading to better quality living environments.Under this theme, both Thailand Lighting Fair and Thailand Building Fair will present the full spectrum of the smart city concept including digital applications (smart lighting solutions, smart parking and smart buildings), smart technology (intelligent sensors, dimming and control and smart lighting platforms) and smart governance (facility management and smart community features). In addition, to create a sustainable and livable future, the fairs will have an additional focus on energy efficiency and power generation to address ongoing efforts to diversify our energy mix and showcase an array of technology and solutions.Digital Thailand Big Bang, established in 2017, is a platform that receives government backing to promote digital technologies. The fair is organised by the Digital Economy Promotion Agency to showcase the ways in which big data can be used to transform society and improve urban living standards. In its mission to move towards Thailand 4.0, some of the solutions that can be found at the fair include city management systems, cloud computing, fintech products and digital infrastructure such as submarine cables and satellites.Located at the Bangkok International Trade & Exhibition Centre, Secutech Thailand and Digital Thailand Big Bang will be held from October 28 - 31, while Thailand Lighting Fair and Thailand Building Fair will be held from October 28 - 30.

Secutech 2019 To Pinpoint Real-World Business Applications Through Six 'Smart Solution Pavilions'

Messe Berlin GmbH ·15 March 2019
Asia's security industry is once again beginning to shift its attention towards Taipei, as preparations continue ahead of the 22nd edition of Secutech. As anticipation continues to build, the fair's organisers have announced details of six pavilions that will allow buyers to easily locate high quality products as well as the most relevant OEM and ODM partners for their businesses.Speaking about the benefits that the pavilions will bring, Ms Regina Tsai, Deputy General Manager of Messe Frankfurt New Era Business Media Ltd, said: "Technologies such as artificial intelligence, the internet of things, robotics and biometrics have applications across many different vertical markets. The six pavilions will encourage cross-sector partnerships and highlight real-world business applications of some of these technologies. The market for tailor made security solutions in verticals such as transportation and factory is also continuing to grow, so we are delighted that we will be welcoming established brands with strong R&D capabilities that can accommodate the market."The coming edition of the show will take place from 8 - 10 May 2019 at the Taipei Nangang Exhibition Centre. In 2018, the fair attracted 427 exhibitors to over 22,000 sqm of exhibition space. With similar numbers expected at the upcoming edition, the six pavilions will provide an ideal starting point for trade visitors to carry out their sourcing and networking. Best-in-class building, factory and mobility products will be on offer across the zones as well as pioneering cybersecurity and surveillance solutions. Details of the six pavilions are listed below:AI + Software PavilionAs artificial intelligence continues to offer greater accuracy and operational efficiencies, the global demand for video analytics and recognition technologies has grown. With this market in mind, the AI + Software Pavilion will host the latest related innovations from a variety of leading AI specialists, including AiUnion, eRay, Lips, SkyREC, and TDV. Among the technologies to be showcased are facial recognition systems, license plate recognition systems, behaviour and gesture recognition systems, speech recognition systems, big data analytics software and more.Cyber security PavilionA growing number of endpoint devices including security cameras and access control panels are being interconnected through the IoT. This has in turn created a need for adequate cybersecurity provisions to ensure network security. Cutting-edge solutions that achieve this goal will be housed at the Cybersecurity Pavilion, including the likes of cloud security, risk remediation solutions, and network & endpoint security systems.Smart Factory and Industrial Safety PavilionThe applications of machine vision systems in factory and industrial settings are growing. Not only can the systems secure site perimeters and ensure worker safety, but they can also reduce labour costs and improve productivity. The Smart Factory & Industrial Safety Pavilion will allow trade visitors to delve into the latest developments in this field, by connecting them with top-notch suppliers of workplace monitoring systems, personnel identification systems, access control systems, smart patrol systems and more.Smart Living Pavilion Utilising the IoT to establish smart communities is a growing concept across Asia. Subsystems in buildings and homes can now be interlinked and controlled from centralised hubs in order to create smart homes and buildings. An international line up of brands with expertise in this field, including the likes of Full Enterprise, Jinlong, Link Savvy, Silicon Labs, Sonas, TUTK, Uhikari Technology, and Umbo CV have confirmed their participation at the Smart Living Pavilion, to showcase a selection of facial recognition, voice command, and deep learning technologies for smart living, elderly care and the smart hotel sector.Smart Parking PavilionAMTK, D-Link, Nietzsche, Smartway and Smart Living will join other leading suppliers at the Smart Parking Pavilion with the latest number plate recognition systems, parking management systems and real-time street parking solutions. These products have been in increasing demand because of crowded urban environments placing a premium on parking spaces. Mixed-use buildings such as shopping complexes, commercial buildings and hospitals are also requiring increasingly sophisticated car park management systems.Smart Transportation Pavilion Cities around the world are adopting smart transportation systems to overcome traffic congestion, increase road safety, and improve public transportation efficiency. To accommodate this growing sector, a selection of innovative 'smart' solutions for road, railway, petrol stations, and fleet management will be available at the Smart Transportation Pavilion from brands such as Axiomtek, D-Link, Korenix, Lantech and TIBBO. Secutech will take place from 8 - 10 May 2019 at the Taipei Nangang Exhibition Centre. The fair is organised by Messe Frankfurt New Era Business Media Ltd and is part of a global network of Safety Security and Fire trade fairs. For more details, please visit Alternatively, please call Ms. Kirstin Wu at +886 2 8729 1017, or send an email to and security are increasingly important basic needs and, therefore, stand for a growing global market. With thirteen trade fairs, congresses and forums around the world, Messe Frankfurt brings together demand and supply worldwide with progressive, connected products, applications and services focusing on commercial security and the protection of buildings, spaces and people. The Safety, Security & Fire business cluster offers access to the dynamic markets of the Arabian Peninsula, Asia, Europe and South America.

ITB Berlin 2019: Robust and resilient - the global growth engine that is the travel industry continues at full pace

Messe Berlin GmbH ·11 March 2019
Uninterrupted growth at a high level: despite a slowdown in the world economy demand within the world's travel industry remains extremely stable. As ITB Berlin comes to a close this Sunday the economic outlook for the global industry in 2019 is positive once again. The results of the five-day exhibition on the Berlin fairgrounds: trade visitor numbers rose to 113,500, a three per cent increase compared with last year, underlining the fact that even in times of widespread uncertainty due to geopolitical and economic events such as Brexit and trade conflicts, ITB Berlin has retained its position as the World's Leading Travel Trade Show."ITB Berlin is of great importance, particularly in times of widespread uncertainty. Even in a digitalised world, it is not possible for hi-tech communications to replace the confidence-building measure that face-to-face meetings and a direct exchange between business partners on issues concerning the global industry represent. That is why ITB Berlin functions", said Dr. Christian Goke, CEO of Messe Berlin.The sustained dynamic growth in all areas of the industry in Germany is due once again to the positive situation in the employment market and a generally buoyant mood among consumers. For Germany as a travel destination, the fact that domestic tourism is booming is especially welcome news. Germany's federal states are confident that the record figures achieved last summer will be repeated again in 2019. As regards the global outlook, the World Tourism Organisation (UNWTO) forecasts that this year international arrivals will increase in the order of three to four per cent.Trade visitors and exhibitors alike were extremely satisfied with ITB Berlin 2019. In a survey they gave ITB Berlin top marks for innovation. The trade show celebrated the successful launch of the Technology, Tours & Activities (TTA) segment, among others. Internationally, the ITB success story continues. Having already established ITB Asia in Singapore and ITB China in Shanghai, from 15 to 17 April 2020 Messe Berlin will be holding the first ITB India in Mumbai. Within the travel industry India is regarded as one of the most important source markets of the future.ITB Berlin, which was booked up months beforehand, is seen as a reliable economic indicator and forward-looking trendsetter of the global travel industry. As a recognised think tank and driving force for the industry, the ITB Berlin Convention was the main attraction again for many trade visitors. This year the number of high-ranking international speakers broke records. The CityCube Berlin, its new venue, was also very well received. Topics focused on by the convention included overtourism, sustainability and climate change, the shift in customer demands particularly in the luxury travel market, and the topic of Future Mobility.On Saturday and Sunday many members of the public came to the 26 display halls on the Berlin Exhibition Grounds to find out about products and gain inspiration. According to the show's organisers, International Women's Day, a public holiday which was celebrated on Friday for the first time in Berlin, had only a slight impact on public attendance. Many people from Berlin made the most of the long weekend and took a short break.In the opinion of Dr. Christian Goke, in Germany the healthy situation in the employment market and the positive consumer mood among the country's citizens is a guarantee that demand for travel products will remain stable. Dr. Christian Goke: "According to Germany's Annual Tourism Report, during the 2018 holiday season more German citizens travelled than ever before. In our society, going away on holiday is practically a basic need that is taken for granted. It is with that potential boost in mind that the travel industry can look forward to business this year. However, in Germany many people appear to be expecting a repeat of last year's record summer weather and intend to make travel plans at short notice, depending on the forecasts."In Dr. Christian Goke's view there is good reason to believe that the global travel industry will do satisfactory business in 2019. On the one hand the travel industry had learned to deal with the consequences of a poorly performing economy, and on the other there was clearly no evidence yet of German consumers displaying the lack of optimism that had now spread throughout the global economy, he said.Between 6 and 10 March 2019 over 10,000 exhibitors from 181 countries and regions displayed their products and services to visitors in 26 halls. The next ITB Berlin will take place from Wednesday, 4 to Sunday, 8 March 2020.Comments:Dr. Michael Frenzel, president of the Federal Association of the German Tourism Industry (BTW): "This year, ITB Berlin once again justified its role as the World's Leading Travel Trade Show. Naturally, there was a focus on many successful business deals and the release of the latest industry figures and subsequent discussions. Happily, people remain eager to travel and the industry is well-equipped to meet the demand. All these things give us hope that despite the somewhat gloomy economic outlook, 2019 will be a good year for the tourism industry. Once again the trade show was a place that inspired visitors to find out first-hand about important forward-looking topics and offered many opportunities to get to know each other better. In a world in which the focus is far too often on confrontation, it is this understanding among peoples, this cultural exchange - which the tourism industry stands for more than any other, and which year after year is why ITB Berlin functions - that is the bottom line. "Yes to openness!" and "No to racism!": that is the clear message that we as the tourism industry continue to carry to the four corners of the world."Norbert Fiebig, president of the German Travel Association (DRV): "ITB Berlin is the World's Leading Tourism Trade Show. This year, it was great to see Berlin becoming the main international and cosmopolitan meeting place of the tourism industry once again. The German travel industry is optimistic about business in a year that will present us with a number of challenges. Despite that, Germans are as keen to travel as ever and the industry is well-equipped to meet the demand. At ITB we exchanged views on digitalisation and sustainability, the main trends, and made progress with our joint development projects. We established many international contacts and met old and new friends."

International Travel Outperforming Economic Growth

Messe Berlin GmbH · 7 March 2019
These findings are based on latest results of IPK's World travel Monitor, an annual survey analyzing the outbound travel behavior in more than 60 countries worldwide, covering over 90 percent of the global outbound demand. Trends for the first eight months of 2018 can be found in the ITB World Travel Trends Report ( which is published yearly by ITB Berlin.Asia is growth driver while Turkey showing strong recoveryAsia was the strongest source region last year, with overall 7 percent more outbound trips. Latin America followed with a plus of 6 percent, while there were 5 percent more trips from North America and Europe. Looking at the destination regions, once again Asia but also Europe were the global winners by receiving 6 percent more international trips each, while the Americas were clearly below with a plus of 3 percent. Regarding destination countries, one of the biggest changes was the stagnation of trips to Spain in 2018, a destination that boomed in the recent past. On the other hand, destinations that were avoided by tourist in the past are recovering, above all Turkey with 8.5 million more visitors in 2018 compared to 2017. Holidays once again outperform business trips, due to the continuous downward path of traditional business trips, while MICE trips continued on a growth path. With international travelers staying slightly longer and also spending more when abroad, the turnover of international trips overall increased by 8 percent.Increasing effect of overtourismFor the second year in a row, IPK International measures the perceptions of overtourism among international travelers. While residents in affected destinations have been protesting for years, also travelers are feeling more and more impaired by the onslaught of tourist in particularly sought-after cities. IPK's latest survey results show that meanwhile more than every tenth international traveler was negatively affected by overtourism. This is an increase of 30 percent over the last 12 months. Cities strongly affected by overtourism were Beijing, Mexico City, Venice and Amsterdam, but also Istanbul and Florence.In particular, travelers from Asia felt a lot more affected by overtourism compared to e.g. Europeans. Also according to the statistics, young travelers are a lot more bothered by overcrowding compared to older travelers.Fear of terror remainsSimilar to figures from 2018, 38 percent of international travelers currently claim that political instability and terror threats will have an influence on their travel planning for 2019. At that, travelers from Asia feel a lot more impacted by terror threats than travelers from other continents. In terms of what kind of influence terror threats will have on the travel behavior, the great majority states that they will choose only destinations, which they perceive as "safe". The safety image of most destinations slightly improved over the last 12 months - also for Turkey, Israel and Egypt.Outlook 2019With predictions of the global economic growth slowing down in 2019, also the forecast for international travel for this year is slightly below the performance of 2018. Overall, IPK International anticipates global outbound trips to increase by 4 percent in 2019. Asia-Pacific remains leading with an expected plus of 6 percent. Growth in the Americas is forecasted to reach 5 percent, while Europe with 3 percent is showing a weakening trend compared to last year.Source: IPK International, World Travel MonitorIPK InternationalIPK International is a tourism consultancy specialized in travel research, tourism marketing and tourism Masterplanning and counts among the leading tourism consultancies worldwide. Apart from tailored studies, IPK conducts the World Travel Monitor, the world's most comprehensive tourism database on European, Arabian, Asian, North and South American outbound travel behavior covering more than 90 percent of the international travel demand. The World Travel Monitor is conducted in over 60 countries and has established itself as the largest continuous tourism study of its kind.For questions and inquiries, please contact: Julia Howacker via

ITB: The world's leading travel trade show makes its way to South Asia in 2020 with ITB India

Messe Berlin GmbH · 6 March 2019
Mumbai - Messe Berlin, one of the world's leading trade fair companies, announced today that it will be organising the inaugural ITB India in 2020. The 3-day business-to-business travel trade show and convention will take place at the Bombay Exhibition Centre in Mumbai, India, from 15 to 17 April 2020. The show will bring together key travel industry leaders and buyers from cities across India, and international exhibitors from the MICE, leisure and corporate sectors. ITB India will also have a Hosted Buyers' Programme that will cater to buyers from first, second, and third tier cities in India.One of the fastest-growing major economies and with the second-largest population in the world, India has vast potential for both inbound and outbound travel. The Indian travel industry is expected to be valued at US$56 billion by 2020 with UNTWO, the World Tourism Organization, predicting that there will 50 million outbound travellers by then. ITB India represents a major opportunity for National Tourism Organisations (NTOs), travel, and hospitality companies to be part of this dramatically expanding market opportunity."In recent years we have given the ITB brand an increasingly international dimension," said Dr. Christian Goke, Chief Executive Officer of Messe Berlin. "From a global and regional perspective, India is a vast source market for the travel industry with a huge growth potential. We are delighted that ITB India will in future complement the trio of ITB Berlin, ITB Asia and ITB China, making it a quartet and strengthening the global ITB brand."India's economic growth means that its citizens are earning more disposable income to spend on travel. India's outbound travel expenditure increased 7% on average year-on-year between 2006 and 2016 and saw an even higher growth rate of 8.5% in travel expenditure from 2015 to 2016. This rate was considerably higher than growth rates seen by other major countries including China, Indonesia, and Brazil for the same period."Having successfully run eleven editions of ITB Asia, it is logical for us to progress to the next frontier of travel in Asia. India represents an extremely promising market with a growing purchasing power among travellers from the region. We are optimistic that ITB India will be a prominent platform for attendees from the MICE, leisure and corporate sectors to come together to further grow the Indian travel market," said Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB India."We're proud to be supporting Messe Berlin in organising its premier event in the Indian market. As ITB is a renowned international brand, we're delighted to be a key partner and together, make ITB India the leading travel trade event for the India market," commented Bernhard Steinrucke, Director General, Indo-German Chamber of Commerce.Of the buyers at ITB India, 50% are expected to focus on leisure travel, with MICE and corporate travel buyers making up the remainder with 25% respectively. Almost a third of all buyers at ITB India are expected to have a purchasing power of more than US$1 million. C-suite level and key decision makers are expected to make the bulk of buyers present at ITB India with 70% of them from this segment. 86% of expected buyers at ITB India will also be from the western and northern parts of India.As with other ITB shows, exhibitors will be drawn from a wide range of companies and representatives from travel agencies and operators, NTOs, business travel and MICE, travel technology, accommodation, and transport.For more information on ITB India 2020, visit or contact ITB India 2020ITB India 2020 will take place at the Bombay Exhibition Centre in Mumbai, India, from 15 to 17 April 2020. It is organised by Messe Berlin (Singapore) Pte Ltd and supported by the by the Indo-German Chamber of Commerce. The 3-day business-to-business travel trade show and convention will focus on the Indian travel market including MICE, corporate, and leisure travel sectors. Exhibitors from every sector of the industry, including travel agencies and operators, NTOs, business travel and MICE, travel technology, accommodation, and transport companies are all expected to attend.

Focus on ecological sustainability and social responsibility at ITB Berlin

Messe Berlin GmbH · 4 March 2019
ITB CSR Day features climate change as its key topic - Focus on human rights, fighting poverty, wildlife conservation and environmental protection at the 14th Pow-Wow for Tourism Professionals - Women's Day Special event on International Women's Day on 8 MarchBerlin, 4 March 2019 - Tourism with a vision of the future: socially responsible tourism has been on the agenda of the World's Leading Travel Trade Show for many years. This year, with its wide range of workshops, seminars and lectures on social responsibility, ITB Berlin (6 - 10 March) will help to raise awareness for many issues, to which the ITB CSR Day at the ITB Berlin Convention and the 14th Pow-Wow for Tourism Professionals in Hall 4.1b will make an important contribution. At events taking place on two stages experts and exhibitors will examine topics concerning socially responsible tourism, sustainability and human rights.Social responsiblity and sustainable tourism in Hall 4.1bThe Adventure Travel & Responsible Tourism Hall (4.1b) has become an international forum for sustainability in tourism. From 6 to 8 March the focus here will be on the 14th Pow-Wow for Tourism Professionals. Exhibitors, experts and leading international guest speakers from all areas of tourism, business and science will discuss topics such as overtourism, marine conservation and ocean pollution, local cuisine in hotels and restaurants, biodiversity, alternative forms of transport and cycle tourism.On Wednesday, 6 March at 2 p.m., Madagascar and the UNESCO Global Geopark Association will present their sustainable tourism initiatives on the Adventure Stage in Hall 4.1. At the same time, a discussion on fair working conditions will take place on the big stage in Hall 4.1 a. This event will be moderated by Antje Monshausen, senior policy adviser of Brot fur die Welt and chair of the Roundtable for Human Rights in Tourism. The aim will be to show how tour operators can create fair and decent working conditions.On Thursday, 7 March, day two of the Pow-Wow, visitors to Hall 4.1 can find out more about socially responsible tourism in Jordan, Dominica, Mexico, Russia, the Western Balkans and Malaysia, this year's partner country of ITB. At 5.15 p.m. Myclimate, an organisation which compensates for travel emissions, will round off the day's events with a fascinating panel discussion on climate protection and sustainability. On Friday, 8 March, the second edition of the Cycle Tourism Conference will take place on the big stage, where cycling enthusiasts from all over the world will talk about ecologically responsible development of cycle routes featuring natural and cultural attractions. Astrotourism is a fascinating subject, which together with increasing levels light pollution will again be a topic at the Pow-Wow, as will child protection and the use of disposable plastic items. This year The Blue Yonder, the Responsible Tourism Partner of ITB Berlin, will present Planet Abled, an award-winning Initiative for Accessible Tourism in India, and at 5.30 p.m. will talk about the success story of Chekutty Dolls. Rounding off the Pow-Wow again at 6 p.m. will be the international Responsible Tourism Networking Event of ITB Berlin in partnership with The Blue Yonder, which has been taking place for the past 11 years. At the event each participant will be able to deliver a two-minute pitch to introduce themselves and find a potential business partner.Focus on climate change at this year's ITB CSR Day on Friday, 8 MarchOn 8 March at 11 a.m. at the CityCube in Room A3, in his keynote speech on 'Climate change, global warming, weather extremes', the leading international climate change scientist Prof. Dr. Hans Joachim Schellnhuber will outline the current situation and the need to take climate action. Afterwards at 12 noon, a panel discussion will examine one of the key questions facing the tourism industry: 'In view of a 1.5 degree global warming target, can we still travel as before or is this the end of the industry's growth?' At 2 p.m. representatives of industry, science and Greenpeace will discuss the role that tourism plays in polluting the oceans with plastic waste, the regulatory measures that policymakers need to take, and the contribution that travellers are willing to make. On Friday, 8 March, from 10.30 a.m. to 4 p.m. at the CityCube in Room A7, in addition to the ITB Berlin Convention the Barrier-free Tourism Conference will also be taking place, which for many years has been successfully coorganised by the German National Tourist Board (DZT), experts, and the associations representing those concerned.Highlights on 8 March, International Women's Day8 March is a newly established public holiday in Berlin and International Women's Day, and will be a fitting occasion for additional events on gender equality. On the eve of International Women's Day, 7 March, from 1 to 2 p.m. at the Palais am Funkturm, two seminars will be taking place on gender equality and the working conditions of women in tourism. Experts from around the world will provide an insight into different approaches at various destinations. Furthermore, the presentation will take place of the latest findings of the 2nd Global Report on Women in Tourism, which is jointly sponsored by UNWTO, GIZ, UN Women, the World Bank & Amadeus. First Lady of Iceland and Special Ambassador of UNWTO Eliza Reid will address the participants in her welcoming speech. Together with Marie-Christine Stephenson, tourism minister of Haiti, and Taleb Rifai, former secretary general of UNWTO, she will be a guest of honour at the global Celebrating Her Awards, which recognise the special achievements of women in tourism. The presentation will take place on 7 March from 2 to 3 p.m. for the fourth time and is a collaboration between ITB Berlin and the Indian representatives of the International Institute for Peace in Tourism (IIPT). In the South America Hall (23b) on the exhibition grounds a gallery display will also afford special recognition to Celebrating Her Award winners of past years.To mark the public holiday on 8 March, at 2 p.m. ITB Berlin, Gender Responsible Tourism (GRT) & SheTrades will be holding a WOMEN'S DAY SPECIAL event at the Palais am Funkturm. SheTrades is an initiative of the International Trade Centre (ITC) whose goal is to ensure that three million women become independent entrepreneurs by 2021. Dr. Joke Buringa, an expert on human rights and gender equality in Arab countries who is sponsored by the German-Arab Society, will hold the keynote speech at this event. Women will also be the focus of the International Women's Day Awards 2019, which will be presented at a festive ceremony of the international seminar of the Pacific Area Travel Writers Association (PATWA) in collaboration with the Institute of South Asian Women (ISAW). The event will take place on 7 March at 2.15 p.m. at the CityCube Berlin in Room A1.Responsible Destination Forum at the Palais am FunkturmOn Wednesday, 6 March from 2 to 3 p.m. at the Palais am Funkturm, under the heading of 'The Art of Engaging and Sustaining Authentic Indigenous Experiences', the Indigenous Tourism Seminar will look at how tourists can share authentic experiences with local inhabitants at their destinations, in ways that benefit indigenous groups and people and help to preserve their culture. Ben Sherman, chairman of the World Indigenous Tourism Alliance WINTA, will hold the keynote speech. Afterwards, international experts from the USA, New Zealand, Easter Island and Sweden will discuss tried and tested best practices. At 4 p.m. a presentation will take place of the 'Best of the Best' winners of the Top 100 Sustainable Destination Awards. The award categories are: Cultures and Communities, Cities, Nature, Eco-Tourism, Coastal & Island Destinations and Best Green Destinations. The ITB Earth Award is a new category and will go to the destination that is a global leader in combating climate change and environmental destruction. The winners will be announced at the event.On Thursday, 7 March at the Palais am Funkturm at 11 a.m., events will kick off with a seminar discussing to what degree a destination's support for LGBT+ and human rights can contribute to its success. Leading figures including Derek Hanekom, the tourism minister of South Africa, and Nikolaus Graf Lambsdorff, Germany's ambassador to Malaysia, will hold introductory speeches. Afterwards, an international panel including LoAnn Halden, vice president Communications, IGLTA, and Helmut Metzner, chairman of the LSVD, and those concerned will discuss this issue. The event will conclude with the presentation of the ITB LGBT+ Pioneer Award.Also on 7 March, taking place from 4.30 to 6 p.m. in addition to the established TO DO Award for socially responsible tourism, Studienkreis fur Tourismus und Entwicklung will be presenting the TO DO Human Rights in Tourism Award for the third time. The event is organised in partnership with the Roundtable for Human Rights and Studiosus Reisen Munchen and the German UNESCO Commission will act as patron.

ITB creates a new platform for Virtual and Augmented Reality

Messe Berlin GmbH ·27 February 2019
First ITB Virtual Reality Lab at the World's Leading Travel Trade Show - In Hall 10.2 experts highlight the prospects for VR and AR in tourism and offer an insight into the latest technologies and projects - Visitors can explore ITB Berlin with Pokemon GOBerlin, 27 February 2019 - Virtual Reality instead of a travel brochure: with Virtual Reality (VR) and Augmented Reality (AR) visitors can get an almost lifelike impression of local surroundings before they actually go on holiday. With VR goggles they can take a virtual tour of a hotel room, enjoy 360-degree views walking around New York, or go on a computer-animated tour of a cruise ship. From 6 to 8 March at the new ITB Virtual Reality Lab in Hall 10.2 (Stand 108), for the first time ITB Berlin will be highlighting the importance of VR and AR for boosting tourism sales. Experts will offer an insight into the latest technologies and projects, and a daily VR raffle will give trade visitors a chance to win a set of Oculus VR goggles.Smart tourism experiences as a marketing instrument for boosting salesOn Wednesday, 6 March, from 11 to 11.30 a.m. Robert Eysoldt, creative consultant at Zerooverhead Consulting, will give an introduction providing examples of destination VR, and look ahead to the three-day programme of the ITB Virtual Reality Lab In Hall 10.2. Afterwards at 11.30 a.m., project manager Dr. Mandy Tom Dieck and founder/director Dr. Timothy Jung of the Creative AR & VR Hub at Manchester Metropolitan University will discuss the opportunities and challenges presented by VR and AR. At 1.30 p.m. Adrian Kalcic of Jump will talk about how tour operators can benefit from VR and how it can be put it to effective use. At 2 p.m. in his lecture on the 'walk-in movie', Frank Govaere, VFX supervisor, UFA GmbH, will present the development of Volumetric Video as the technology behind VR and AR.On Thursday, 7 March at 10.30 a.m., Michael Faber of Tourismuszukunft will have information on VR trends in the travel industry. Afterwards at 11 a.m., Prof. Dr. Cornelia Zanger, chair of the Marketing and Commercial Business Studies at TU Chemnitz, and David Ruetz, head of ITB Berlin, will discuss 'Digitalisation at trade fairs and events with a special focus on AR and VR'. At 11.30 a.m. in her lecture on 'Augmented Reality Games meet Tourism', Anne Beuttenmuller, head of Marketing EMEA, Niantic Inc., will show how Ingress Agents and Pokemon GO Trainer can be used to travel the world with AR games, and how the tourism industry can learn from this. At 2 p.m. Johannes Berdin, CEO, Urban Timetravel S.A, Urban Time Travel, and Guy Breden, project manager of VR-Timetravel Luxembourg, will illustrate how the city of Luxembourg has integrated VR and AR in its Smart City concept. At 2.30 p.m. Prof. Dr. Ulrich Wunsch, consultant and former founder and president/rector of Berlin hdpk, Congruens GmbH, will talk about 'Immersion - delving into a virtual environment'. Wunsch will explain the non-technological side of immersion and why our brains want to be entertained.Events on Friday, 8 March will kick off at 11.30 with a lecture by Sebastian Plesch, research associate of Hochschule fur Technik und Wirtschaft Berlin. Plesch will provide an overview of the latest developments in VR/AR and interaction technology as well as its possible uses in the tourism industry. At 2.30 p.m., taking Beethoven VR as an example of tourism promotion in Germany, Thomas Bedenk, director of Immersive Media at Agentur fur Digitale Transformation Exozet, will talk about VR destination marketing. Concluding the event at 2.30 p.m. Andreas Weigel, CEO of digitnetmedia, will present a case study on Virtual Reality in the cruise industry. Programme details can be found online at visitors and the public play PokemonNiantic, the New York-based company and inventor of the smartphone game Pokemon Go, has activated a Pokemon In game especially for ITB Berlin. Visitors to the World's Leading Travel Trade Show can chase the little monsters live on the Berlin Exhibition Grounds and find out how virtual content can be integrated into the real world. Many of the PokeStops will sport an ITB Berlin design. As of 6 March users will get a chance to win a 50 per cent discount code for up to two tickets to ITB Berlin on Sunday 10 March.

ITB Berlin: Medical Tourism Is Booming Worldwide

Messe Berlin GmbH ·21 February 2019
Berlin - The world of medical tourism has long become globalised: according to the latest report by VISA and Oxford Economics (, the global medical tourism industry is currently worth around 100 billion dollars. Forecasts for 2025 see growth reaching up to 25 percent. This industry is a significant economic factor for many countries and regions. From 6 to 10 March the World's Leading Travel Trade Show will be giving this mega-market of the future its own platform for the third time at the Medical Tourism Pavilion in Hall 21b.The high demand expressed by international exhibitors at ITB Berlin reflects the global trend of people travelling across borders for medical treatment. The following companies are participating for the first time: Cluster Dalmatia-Health from Croatia; CGH Earth Wellness, an Indian specialist in medical ayurveda applications; Dentexpert, a dental clinic from Romania; Viaggiare & Soidene (Travel & Smile) from Albania; and three other companies from Poland: the online portal MKT Plus, Stomatologia and the Allmedica Clinic. This year, the Association of Historical Spas is also taking part in the show. International companies include the following regular exhibitors: the Health Tourism Industry Conference (HTI), Europe's largest B2B event for health tourism, and Baki International, Health & Travel Solutions, which specialises in medical tourism to Turkey, both of which are partner organisations of ITB Berlin.Taking part for the third time, the Dunyagoz Eye Clinic will have information on its health services and also be offering eye examinations directly at the show. On the weekend for the general public, European Medical Spas (ESPA), also a regular exhibitor, will be holding a number of lectures on natural remedies from Lower Saxony and thermal medical treatment methods from France and Bulgaria. For the first time, the European Medical Buyers' Initiative (EBI) will also be represented at ITB Berlin. This event exclusively targets buyers and agencies who find clinics around the world for their patients. The Medical Tourism Pavilion is being presented by the hair transplant clinics Turkeyana Clinic Istanbul (supporting partner) and Dormo-Med Krakau (premium partner).On Wednesday, 6 March, after the official opening of the Medical Pavilion by Rika Jean-Francois, CSR and medical tourism officer of ITB Berlin, and Thomas Bomkes, managing director, Diversity Tourism, and consultant for ITB Berlin, the Medical Travel Quality Alliance (MTQUA) will present the Top 10 World's best hospitals for medical tourists. Among the selection criteria for contestants are the quality of medical treatment on offer and the wellbeing of the patient. Laszlo Puchko, director of Industry Intelligence, Resources for Leisure Assets, RLA Global, will present the eagerly awaited results of the new ETC/UNWTO report on 'Exploring Health Tourism - the Executive Summary'.From Wednesday, 6 March to Friday, 8 March there will be daily panel discussions on a variety of topics as well as product presentations on the Medical Pavilion stage. Among the topics will be the best way for agencies to market all-inclusive health tourism packages and services, the challenges that social and cultural diversity poses for destinations offering medical tourism, and which medical tourism services are of interest to middle-aged travellers. The growth prospects for medical tourism in the EU will also be discussed. Berj K. Apkarian, vice president, Community Medical Center, San Joaquin Valley, California, will hold the keynote speech on the Wednesday of ITB and will explain how clinics can gain more patients by successfully applying weight reduction and dietary treatment methods. The Medical Hotels panel, moderated by Prof. Dr. Kai Illing, Tourism Development Healthcare, will highlight current market developments and the direction that treatment and treatment trends are taking.On Wednesday, 6 March, from 12.30 to 2 p.m. at the Medical Media Lunch, the media will have an opportunity to engage directly with exhibitors and buyers and obtain exclusive information. EVEX Medical Corporation, Georgia's leading provider of healthcare services in the private sector, is the event partner of the lunch. On Friday, 8 March the ITB Medical Night, which is by special invitation only, will be taking place again. Exhibitors, destination managers, buyers and journalists will be gathering and networking at Hotel Orania in Kreuzberg. This year's partner is the European Spas Association. More information and programme details can be found at

ITB Berlin Convention looks at the future of travel

Messe Berlin GmbH ·13 February 2019
Big names and leading international companies focus on forward-looking transportation systems and the shift in customer demands in the luxury travel market - Presentation of the latest results of an exclusive international report by Travelzoo and ITB Berlin - For exhibitors, trade visitors and the media admission to the ITB Berlin Convention 2019 from 6 to 9 March is included in the price of a ticketBerlin, 12 February 2019 - Besides escalating overtourism conflicts and the impending climate catastrophe, changing transportation systems and the shift in customer demands will be the key topics at the ITB Berlin Convention from 6 to 9 March 2019. This year, the leading think tank of the global travel industry is presenting an outstanding program again. More than 400 leading speakers representing tourism, business and politics will be taking part in discussions at a total of 200 events. They include First Lady of Iceland and United Nations Special Ambassador for Tourism and the Sustainable Development Goals Eliza Jean Reid, Costa Rica's Minister of Tourism the Hon. Maria Amalia Revelo Raventos, Member of the German Bundestag and Parliamentary Under-Secretary at the Federal Ministry of Economics and Energy and Federal Government Tourism Officer Thomas Bareiss, President of the ifo Institute Prof. Dr. Dr. h.c. Clemens Fuest, President of Homes Airbnb Greg W. Greeley, CEO Expedia Mark Okerstrom, Head of Alibaba Europe Terry von Bibra, and President of the Alibaba Global Business Group and Alibaba Fliggy Group Angel Zhao.Mobility: a new era has arrivedTransportation systems are an essential part of the tourism industry. But can today's systems take on the future? On Wednesday, 6 March 2019, day one of the ITB Destination Days, movers from the world of innovative transport will examine this topic at the 'Future Ground Mobility Panel'. Wolfram Auer, Deputy Director International Business Development Doppelmayr Seilbahnen GmbH, Stephan Pfeiffer, head of Strategic Partnerships & Public Affairs, ioki (Deutsche Bahn), and Christoph Weigler, director general of Uber Germany, will discuss the major changes taking place in transportation with a view to concepts such as driverless vehicles, ride-sharing business models, mobility platforms, electric powertrains, minibuses, bikes for hire, cable cars and other modes of transport. They will also highlight measures for promoting tourist attractions which cities and rural areas could implement now in order to meet the challenges of the future.'Future Ground Mobility' will be the focus of the ITB Ministers' Roundtable as well. Tourism ministers from leading travel destinations, such as Egypt, Costa Rica, Greece, Kenya, Namibia or Sambia will talk about the major transport problems increasingly affecting countries and ways to improve the travel experience.Shift in customer demands in the luxury travel marketA paradigm shift is taking place in the tourism industry. Customers in the luxury market are now less interested in material wealth and more in non-material values. Nowadays, space, time, seclusion and self-expression are important to them, as well as experience instead of adventure. Today's luxury market customers are looking for meaning and sense. On 7 March 2019 on Marketing & Distribution Day at the ITB New Luxury Panel, together with Prof. Dr. Monika Imschloss, an expert on sensory marketing, Universitat zu Koln, and the starred chef David Kikillus, Marc Aeberhard, the proprietor of Luxury Hotel & Spa Management Ltd., will discuss how changing customer demands are influencing hotel and tourism services and the shape that luxury products will take in the future.Afterwards, the internationally renowned travel correspondent Doug Lansky will reveal an insider's view of global concierge and butler services. In his introductory speech on the 'Personality profiles of luxury customers' he will reveal the travel needs of high-end luxury customers, the experiences they ultimately desire, and how to communicate with them.On 7 March 2019 the ITB Hospitality Tech Forum will also be discussing the shift in customer demands. In his lecture entitled 'Beyond Unconventional: Keeping up with the Tent Next Door', Adam Harris, CEO of Cloudbeds, will talk about how the market is changing. More and more tourists will be attracted to unusual forms of accommodation rather than luxury hotels.Rediscovering the art of travel is the subject of a speech that Ilija Trojanowwill hold. On 8 March 2019, day two of the ITB Destination Days, the renowned writer, bestselling author and ITB Book Award winner 2019 will hold a keynote on 'How to travel. A user's guide', and offer answers to these questions: "What do we look for when we travel to other countries?", "How many new things do we want to discover?", and "How much are we willing to change?"Results of the exclusive Overtourism Report by Travelzoo and ITB BerlinAs in every year the results of the market survey carried out by Travelzoo and ITB Berlin will be presented at the World's Leading Travel Trade Show. The international portal for exclusive travel deals was commissioned by ITB Berlin to examine perceptions of overtourism, a topic which to date has received little attention. The report looked at which tourist groups and nationalities thought overcrowded destinations gave a particularly negative impression, what they would do to avoid the problem, and what action they expected travel operators and destinations to take. The global survey provides in-depth information and is an important decision-making tool for industry managers in order to confront one of the biggest challenges facing the international tourism industry, now and in the future. Sharry Sun, Global Head of Brand, Travelzoo, will present the exclusive report at the Deep Dive Session 1 at the City Cube Club on 6 March 2019 at 1 p.m.On Thursday 7 March, on the eve of International Women's Day, an ITB Berlin Convention seminar on gender equality in tourism will take place at the Palais am Funkturm at 1 p.m., which will also present the second Global Report on Women in Tourism by UNWTO. This will be followed by the presentation of the Celebrating Her Awards by the International Institute for Peace in Tourism, which honours outstanding achievements by women. International Women's Day is not the only occasion on which prominent women will be having their say at ITB Berlin. On 7 March at the ITB Tourism for Sustainable Development Day, Rita Schwarzeluhr-Sutter, a member of the German Bundestag and Parliamentary Under-Secretary at the Federal Ministry for the Environment, Nature Conservation and Reactor Safety, will talk about 'German Outbound Travel has Impact! What Responsibilities is the German Government bearing?' On 8 March, which is CSR Day, at a discussion round under the heading 'A tidal wave of plastic - Ocean pollution and the UN Sustainable Development Goals', three women will host the debate: Dr. Frauke Fischer, founder of Agentur auf! and an author, consultant and technical expert on sustainability; Dr. Monika Griefahn, senior sustainability advisor, Costa Group, a founding member of Greenpeace and former minister; and Joanne Hendricks, formerly global sustainable destinations manager, Thomas Cook Group and founder of Travel Without Plastic.New: ITB Berlin Convention at the CityCubeIn future, the ITB Berlin Convention will take place at the CityCube, the multi-purpose congress and trade fair venue. That means more room for events, improved access and better transport links. Visitors to the CityCube will be directly next door to the fair halls and only a short distance from light rail public transport (S-Bahn) at Messe Sud.For trade visitors and exhibitors at the World's Largest Travel Trade Show admission to the ITB Berlin Convention is included in a ticket to ITB.

ITB Business Travel Forum: Knowing what is important tomorrow

Messe Berlin GmbH ·28 January 2019
Experts provide information on changing face of mobility - Focus on practical advantages for users - Networking lunch on the combined stand of the VDR and ITB BerlinBerlin, 28 January 2019 - Smart mobility concepts for the future: on 6 und 7 March 2019 the ITB Business Travel Forum will be providing information on innovative approaches such as mobility apps and ride sharing services, which will have a long-term impact on business travel in the future. The two-day event will also highlight how the business travel market can react to the challenges posed by the ever-quickening pace of new sharing concepts, digitalisation and globalisation. For exhibitors, trade visitors and the media, admission to the ITB Business Travel Forum in Hall 7.1a, Room New York 1, is included in the price of a ticket.Hans-Ingo Biehl, managing director and member of the presidium of VDR e.V., will welcome the visitors. Day one will begin with a lecture by Prof. Dr.-Ing. Andre Bruns, a specialist in 'mobility management and transport planning' at Hochschule RheinMain, who will provide a comprehensive overview of mobility concepts and alternatives. In his view, corporate mobility management is an effective way of optimising a company's mobility needs. However, this instrument can achieve much more than focusing on business travellers. It needs to take every journey of workers, customers and guests into account to show its real worth and help create solutions to meet the challenges of the dynamic world of mobility and transport.Afterwards, Jorg Mayer, founder and managing director of CityLoop Travel GmbH, will hold a lecture highlighting innovative sharing concepts and best cases from around the world and analyse prominent examples such as AirBnB and Flixbus from a business traveller's point of view. Concluding the first day of the ITB Business Travel Forum will be Alexander Monch, general manager of mytaxi Deutschland, who will talk about 'The shift in urban mobility'.On 7 March 2019 at 11 a.m., representatives of the VDR Technology Committee, corporations and technology experts will explain how augmented reality can already achieve added value, and how mixed reality is becoming a part of business travel. At 12 noon Katharina Turlo, senior director of Program Management, Central Europe, CWT Carlson Wagonlit Travel, will be asking 'Traveler Centricity: who is travelling there?'. Afterwards, at an event moderated by Christopher Bergau, market manager of Airbnb for Work, travel managers from three countries will relate their experiences working in the sharing economy. Catherine Logan, regional vice president of EMEA, Global Business Travel Association, will conclude day two of the ITB Business Travel Forum with a talk about 'GBTA Corporate Travel Industry Trends'.From 6 to 8 March 2019 the Home of Business Travel by ITB & VDR will be the ideal place for visitors to network. National and international travel and mobility managers, young professionals, buyers and office staff will be meeting on the combined stand in Hall 7.1a to talk about opportunities and ways to optimise business travel. On each day from 12 noon to 2 p.m. the VDR will be inviting its co-exhibitors to attend a networking lunch.More information on the programme of events at the ITB Business Travel Forum can be found at

Focus on digitality and the 'human factor' at the ITB MICE Forum 2019

Messe Berlin GmbH ·22 January 2019
The latest trends and strategies for the future at the international meeting place of the industry's event managers at the World's Leading Travel Trade Show - Headline topic: what is the role of analogue touchpoints in the age of the digital revolution? - New: for the first time the MICE Forum will take place over two days and occupy its own hall along with Business TravelConcentrated expertise and the 'human factor' as a theme heading at the ITB MICE Forum: qualified experts from the industry such as Nicole Brandes, intl. management coach, author and partner of the Zukunftsinstitut and Felix Rundel, head of Programmes and International Development, Falling Walls Foundation, will be examining a range of topics, including what those involved in the meeting and event industry can do in the future to ensure that creativity and expertise become more valuable resources.From 6 to 10 March 2019 MICE and Business Travel Management will join ranks at ITB Berlin. For the first time the MICE Forum will take place over two days together with the Business Travel Forum, on Wednesday, 6 March from 10.45 a.m. to 2.45 p.m. and on Thursday, 7 March 2019 from 3 to 5.45 p.m., under the same roof in Hall 7.1a. The Association of Event Organisers (VDVO) is the official partner of the MICE event.On Wednesday, 6 March 2019 at the ITB MICE Forum the focus will be on the human factor. After an introduction by Bernd Fritzges, CEO of the Association of Event Organisers, Nicole Brandes, intl. management coach, author and partner of the Zukunftsinstitut, will examine the topic of 'Digitality and humanity: how, due to the visionaries who have the courage to exploit technology and benefit humankind, the digital transformation makes the human factor even more important'. Felix Rundel, head of Programmes and International Development, Falling Walls Foundation, will look at 'Participant Experience Design - how do we organise meetings that really move people?' In his lecture entitled 'Meaningful Connections & Events' Till Ohrmann, co-founder and managing director of and managing director of the startup SAFARI, will take a look behind the scenes of Europe's craziest corporate event, the PIRATE Summit. In his paper entitled 'Live goes digital - Digital goes Live' Detlef Wintzen, managing partner of insgluck Gesellschaft fur Markeninszenierung mbH will illustrate that a strategically efficient link between digital communication and events is the only way to successfully bring brands and people together.On Thursday, 7 March 2019, day two of the event, the focus will be on the future of the event industry. Doreen Biskup, deputy chairman of the Association of Event Organisers, will talk about 'The event manager eco-system - how event managers will work in the future'.Afterwards, Guido Mamczur, brand strategy expert, visiting professor and book author, and managing director of D'art Design Gruppe, will provide valuable advice with his excursions on 'Protect me from what I want: the digital diet' and on how to communicate topics without falling headlong for every digital trend.The convention series will conclude with a lecture by Prof. Dr. Ulrich Wunsch, founding director of SRH Hochschule der popularen Kunste (hdpk), which will dwell on 'Experience - and letting others experience. From a trend to the experience'.International networking events at the MICE Hub and MICE NightThe MICE Hub is the place where leading industry representatives and exhibitors regularly meet to discuss meetings, incentives, conventions and events. From 6 to 8 March 2019 in Hall 7.1a more than 20 premium exhibitors will represent the topic of MICE on Stand 200. Rounding off the ITB MICE Forum will be an invitation by ITB Berlin and the VDVO to the second official ITB MICE Night on 7 March 2019. The event will be hosted by the International Club Berlin, which can be easily reached on foot from the exhibition grounds.To find out more about MICE at the ITB Berlin Convention and special rail fares to ITB Berlin by Deutsche Bahn (EUR 44.90 for a single fare from any mainline train station in Germany) please visit For trade visitors and exhibitors at the World's Largest Travel Trade Show admission to the ITB Berlin Convention is included in a ticket to ITB.

ITB Berlin and IPK International: Latin America ahead of North America

Messe Berlin GmbH ·14 January 2019
Americas report solid growth- Latin America outperforms North America - Strong growth forecast for both regions in 2019 - ITB Berlin exclusively publishes latest World Travel Monitor findingsBerlin, 11 January 2019 - With five per cent more international trips, outbound travel from the Americas has shown solid growth in 2018 with a plus of 5 per cent. In contrast to the previous year, where North American growth exceeded Latin America, the first eight months of 2018 reflected the contrary. While North American outbound travel increased by four per cent, Latin America was twice as strong with eight per cent more international trips. Looking at 2019, the latest results of the World Travel Monitor by IPK International point to an uplift due to stronger growth in North America.Europe remains growth driver for North American outbound travelOverall, North America showed solid increases with a plus of four per cent in international travel during the first eight months of this year, which was in line with the forecasts of last year's World Travel Monitor. Despite lower growth rates compared to last year, Europe remained a growth driver. Trips by North Americas to Europe increased by eight per cent during the first eight months of 2018. Among the destinations, benefiting most from these increases were Spain and Italy, while trips to the UK stagnated. Trips to Asia grew solidly with a plus of five per cent, while inner-American travel rose by three per cent.The strong growth of North American outbound travel was evenly distributed between holidays, visits to friends and relatives (VFRs) as well as business trips. While business trips underperformed worldwide, North America showed opposing developments with a six per cent increase. However, as in other parts of world, this growth was due to an increase of promotable business trips (MICE), while traditional business trips continued on a downward trend.Within the holiday segment, growth distribution was also quite evenly distributed. Cruises reported the strongest increase of eight per cent. Tour holidays increased by five per cent, city trips by four per cent and sun & beach holidays by three per cent. Overall, the average length of outbound trips by North Americans decreased slightly, while spending was one per cent higher.Looking ahead, an uplift is expected for North American outbound travel in 2019, with IPK's Travel Confidence Index forecasting eight per cent growth for next year.Inner-regional travel booming in Latin AmericaLatin America outperformed North America during the first eight months of the year with eight per cent more international trips. One of the key influencing factors was high growth in the Mexican outbound travel market, which declined last year but recovered strongly between January and August. The main reason for this turnaround was an increase in visits to the US, which dropped in 2017 but picked up strongly again.Compared to North America, where trips to Europe remained the growth driver, Latin Americans mainly headed to destinations within the Americas. According to World Travel Monitor figures, inner-regional travel by Latin Americans increased by 13 per cent. Europe reported solid growth rates of five per cent, while Asia received two per cent more visitors from Latin America.Holidays were the key contributing factor for the growth of outbound trips by Latin Americans, with an increase of ten per cent. Business trips also grew strongly, rising by nine per cent. The reason for this were promotable business trips (with a plus of 12 per cent), and not traditional business trips (down one per cent). Visits to friends and relatives (VFR) recovered with a plus of three per cent compared to the declines during the same period last year. "This is due to increases of Mexican outbound trips, which tend to have a higher share of VFR." explained Juan Alberto Garcia, consultant at IPK International.Looking at the different holiday types, city trips grew strongly in the Latin American market and gained 18 per cent. Further strong increases were recorded for sun & beach holidays with a plus of 15 per cent, following declines during the same period last year. Cruises also reported similar growth rates, although this segment only accounts for a very small share of the total holiday market. Tour holidays, while recovering worldwide, were below average in the Latin American market with a growth rate of 3 per cent. In terms of spending, Latin Americans spent slightly less, while the average length of stay increased by three per cent.With Latin America registering strong growth in the first eight months of the year, the outlook for 2019 is also very positive. According to the IPK Travel Confidence Index, Latin American outbound travel is expected to grow by 8 per cent next year.Most American destinations recorded more visitorsAccording to World Travel Monitor figures, the Americas received about three per cent more international visitors overall between January and August 2018. In North America, the US, which declined last year, now seems to be recovering with seven per cent more international visitors. Canada on the other hand more or less stagnated in the first eight months of the year. Mexico recorded a plus of around two per cent, while another destination with a strong growth was Chile, with eight per cent more international visitors."Cruises and city tours are the main growth drivers of the travel markets in the Americas. Outbound travel from South America to the US has displayed unusually high growth. This may be proof that, despite President Trump's best efforts, he has as yet been unable to make the country any less attractive", said Martin Buck, Senior Vice President, Travel & Logistics, Messe Berlin.Additional information on specific topics regarding World Travel Monitor data from IPK International will be published soon by ITB Berlin. Conclusive travel trend findings for 2018 will also be presented by the end of the year.Rolf Freitag, CEO of IPK International, will present the findings of the World Travel Monitor for 2018 at the ITB Future Day during the ITB Berlin Convention as well as forecasts for 2019. The World Travel Monitor is based on the results of representative interviews with more than 500,000 people in over 60 global travel markets. It has been published for more than 20 years and is recognised as the most widescale continuous survey of global travel trends.

Record exhibitor numbers at the eTravel World

Messe Berlin GmbH ·14 December 2018
Fully booked, bigger and with even more international exhibitors, the eTravel World now occupies three halls - Over 250 Travel Tech exhibitors are expected to attend - Payment solutions are a key topic - New segment at ITB Berlin: the marketplace for Technology, Tours & Activities (TTA)Demand by exhibitors for the Travel Technology segment is high. Despite the display area growing by around 20 per cent the eTravel World is already sold out and has a long waiting list. In the Travel Technology halls (5.1, 8.1 and 10.1) alone, where the focus is on distribution systems, travel agency / tour operator software and hospitality technologies, over 170 exhibitors are expected to attend. In order to satisfy the space requirements of this fast-growing segment at ITB Berlin the eTravel World now occupies three halls. From 6 to 9 March 2019 over 80 exhibitors from 20 countries will be presenting their innovations in the usual halls (6.1 and 7.1c) as well as in Hall 7.1b. Established companies and ambitious startups will be showcasing their latest products and ideas for the entire tourism industry, including booking systems, smart data specialists, payment systems and hotel apps. Experts will also be highlighting the latest developments in the world of apps, mobile websites, social media and blogging.Rapid exhibitor growth has led to a rise in international numbers and an increase in startups in particular. As well as regular exhibitors from France and Spain such as the startup platform Paris Welcome Lab and the Spanish Institute for Foreign Trade (ICEX), Israel and Ireland will also be represented at the eTravel World with national stands for startups. With more than a dozen first-time exhibitors, including BookingSuite, Travelor, Loopon, Ratehawk, Atomize and Gastromatic, the Hospitality Tech segment also reports strong growth. The number of tech companies offering payment systems and solutions which will be exhibiting at the show has also risen. In addition to the major players Wirecard and Concardis, big-name market leaders including Paypal, Six Payment Solutions and eCommpay will also be taking part."The growing interest shown by new exhibitors clearly reflects the dynamic situation in this market. Moreover, with their steady stream of new developments, established web and travel technology players are bringing more and more new solutions to ITB Berlin. At the same time a lot of startups are entering niche markets and can look forward to new business", said David Ruetz, head of ITB Berlin.Experts provide a fresh impetus at the eTravel Lab and on the eTravel StageTwo of the major factors contributing to the eTravel World's success are the innovative sessions on the eTravel Stage in Hall 6.1 and the workshops at the eTravel Lab, now in Hall 7.1b. Keynote speeches by representatives of market leaders such as the Lufthansa Innovation Hub and Tripadvisor as well as lectures on AI and voice control will be providing new information on the key industry that is the travel technology market.On 6 March 2019, the Wednesday of the fair, one of the key topics will be payment systems. The market leaders Amazon Pay and Wirecard will be discussing this topic at numerous eTravel Lab sessions with the audience. Afterwards, the Technology, Tours & Activities (TTA) Forum will be celebrating its debut. Lectures and workshops will have updates on the latest developments in In-Destination Services, a new segment at ITB Berlin.On the afternoon of Thursday, 7 March 2019, the Hospitality Tech Forum in cooperation with the Hospitality Industry Club will be hosting a number of new panels on customer relationship management systems (CRM), revenue management, guest communications and best case studies on upselling. Events will also include lectures on digitalisation and technology in the hotel industry, with a focus on AI, distribution and payment systems.On Friday, 8 March on the eTravel Stage, the eTravel Start-Up Day will be offering startups from around the world a platform and examining numerous perspectives on the future of the travel industry. Pitch 'n Panel is a new event format where industry specialists will be hosting investor panels and discussion rounds along with brief pitches from startups. Topics for discussion will be hospitality, aviation, mobility, travel bookings and services. Moreover, startups will be invited to present their products which have won competitions both at home and abroad. Co-organised with the Hospitality Industry Club, another new event, the Hotel Camp, will be taking place in Hall 7.1b on 9 March, the Saturday of ITB Berlin.For more information on the eTravel World please visit

ITB Berlin and IPK International: European outbound travel grows by five per cent

Messe Berlin GmbH · 6 December 2018
Turkey recovers, Spain stagnates - Positive outlook for 2019 - ITB Berlin and IPK International analyse travel to and from EuropeBerlin, 6 December 2018 - Spain has been unable to maintain its strong growth of international visitors of recent years, while Turkey is attracting more holidaymakers again. Greece is also reporting rising visitor numbers. Following a steady decline in the past few years, tour holidays are back in favor with European tourists. Overall, European outbound travel grew by five per cent during the first eight months of the year. The outlook for 2019 is also positive. Further growth can be expected according to the World Travel Monitor conducted by IPK International and commissioned by ITB Berlin.Slowdown in European growthOn a global level, 2017 was an exceptionally good year, a development to which Europe contributed significantly. However, the first eight months of 2018 were unable to surpass those figures. Although European outbound trips increased by five per cent, that figure fell short of the seven per cent last year. "Rising oil prices and air fares have dampened European growth as well. However, the trend remains clearly positive", said Rolf Freitag, CEO of IPK International.Poland was the biggest source market for international travel, reporting a ten per cent growth year-on-year. Also Swedes and Russians undertook more trips this year, while the Italian, German and Austrian markets registered solid growth too. According to the IPK World Travel Monitor, which covers more than 90 per cent of global outbound travel, figures for Switzerland, Denmark and the United Kingdom were below average by comparison. Again, driving growth this year were trips within Europe, which increased by six per cent. A look at long-haul travel shows that trips to Asia grew by three per cent. At one per cent, trips to the Americas recovered slightly from last year's stagnating figures. Mexico, for instance, registered four per cent more visitors from Europe over the first eight months, while the USA reported an increase of one per centTurkey recovers - Spain stagnatesAmong European destinations Turkey is the clear winner, reporting almost 30 per cent more visitors. The developments were also very positive in Greece, with a 19 per cent increase over the first eight months. During the same period the UK registered a drop in visitors of approximately three per cent. After years of strong growth, the figures for Spain stagnated. "Despite a politically unstable period, Turkey has clearly managed to win back faith among travelers, said Dr. Martin Buck, senior vice president, Travel & Logistics at Messe Berlin. "Spain experienced a slight damper this year after the steep upward trend of recent years. However, as one of Europe's most popular holiday destinations Spain continues to attract high visitor numbers. "Europeans rediscover tour holidaysAmong Europeans, tour holidays are seeing a comeback this year with a growth of five per cent. Ever-popular sun & beach holidays were among this year's growth drivers during the first eight months. With a plus of eight per cent, their growth was clearly above average. In 2018 city breaks showed positive growth, albeit less than in previous years. After frequently reporting double-digit growth in the past they achieved average figures this year (six per cent). So far this year, holiday trips overall increased by six per cent. In contrast, business travel stagnated in 2018. Traditional business trips dropped by five per cent, while MICE travel increased by three per cent. During the first eight months of this year higher expenses and longer stays of European travelers have led to an eight per cent rise in total turnover.Positive outlook for 2019Looking ahead to 2019, IPK International forecasts a good year for the European outbound travel market and anticipates five per cent growth. In particular, Russian traveler numbers are expected to rise sharply by seven per cent. The signs are also positive for source markets like Denmark, France, Switzerland, Spain and Belgium. Europe's largest outbound travel market, Germany, is forecasted to grow by four per cent in 2019.Additional information on specific topics regarding World Travel Monitor data from IPK International will be published soon by ITB Berlin. Conclusive travel trend findings for 2018 will also be presented by the end of the year.Rolf Freitag, CEO of IPK International, will present the findings of the World Travel Monitor for 2018 at the ITB Future Day during the ITB Berlin Convention as well as forecasts for 2019. The World Travel Monitor is based on the results of representative interviews with more than 500,000 people in over 60 global travel markets. It has been published for more than 20 years and is recognised as the most widescale continuous survey of global travel trends.

ITB Berlin and IPK International: International tourism continues its success story with solid growth

Messe Berlin GmbH · 5 December 2018
Asia and South America report highest outbound growth - Tour holidays are making a comeback - Outlook for 2019 remains positive - ITB Berlin publishes the latest findings of the World Travel Monitor exclusively in January 20192018 has been a strong year for the tourism industry, which has registered uninterrupted growth in international trips around the world. In the first eight months of 2018 international outbound trips grew by six per cent worldwide, with Asia and South America recording the highest increases. According to the findings of the first trend analysis of the World Travel Monitor by IPK International, the outlook for 2019 also remains positive.Strong year for Asia and South AmericaAsians are as keen to travel as ever. Following below-average growth in 2017, this year Asia is on a strong recovery path with an increase of eight per cent. One contributing factor was the upswing in China, with notably more foreign trips than the previous year. Likewise another growth driver is Latin America with an increase of eight per cent. This can be mainly attributed to Mexico, which has recovered from last year's negative growth rates. According to the World Travel Monitor, between January and August 2018 trips by Europeans increased by five per cent, while North Americans went on four per cent more international trips.Also in terms of destinations, Asia had the strongest growth and recorded a plus in visitors of eight per cent. Europe follows with eight per cent more guests, while the Americas had an eight per cent increase. Looking at destination countries shows that the recent boom in trips to Spain has subsided somewhat in 2018 so far. At the same time, destinations, which have lately been shunned by visitors, are coming back. Turkey is the best example. With a remarkable 30 per cent increase in visitors compared to the same time last year, it is celebrating a strong comeback.Holidays biggest growth driverHoliday trips continue to be the main reason for traveling abroad - with a further increase of seven per cent. Visits to friends and relatives (VFR) grew by five per cent year-on-year. Business trips with a plus of three per cent increased below average. Traditional business trips actually declined in 2018 so far, whereas MICE travel, which accounts for the majority of business trips, increased by five per cent.City trips are losing momentum - revival of Tour holidaysLooking at the different types of holiday shows a slight shift in recent trends. City trips, one of the main growth drivers in recent years, still continue on an upward trend, however tailed off slightly during the first eight months of 2018. "This may be due partly to overtourism, which has lately received a lot of media attention and may possibly have kept visitors away from large cities", said Rolf Freitag, CEO of IPK International. "Sun & beach holidays are profiting from that and have overtaken city breaks in terms of growth, something we have not seen in a while. And tour holidays are making a recovery. After declining steadily in the past they have now grown by four per cent."Despite subsiding terror fears travelers prefer safe destinationsAccording to IPK International, the influence of terror threats has settled at a lower level. 38 per cent of international travelers claim that the recent instability and terror warnings will have an effect on their travel plans, compared to 41 per cent at the same time last year. This however is mainly leading to shift in destinations to those that are perceived as safe, rather than avoiding traveling altogether. Destinations regarded as being particularly safe include Switzerland, the Scandinavian countries, Canada and Australia. At the same time, other destinations such as Egypt and Tunisia, previously deemed unsafe, have been able to improve their negative image.Positive outlook for 2019The forecast for travel in 2019 remains positive: IPK International expects international trips to increase by around six per cent. The highest forecasts are for North and South America, with an expected increase of eight per cent. Asia is expected to grow by six per cent, followed by Europe with five per cent. These forecasts are based on the World Travel Confidence Index published by IPK International, which is compiled annually based on the views of the survey participants about their travel intentions for the coming 12 months.Further conclusive results showing 2018 travel trends will be published in subsequent trend telegrams. Rolf Freitag, CEO of IPK International, will present the findings of the World Travel Monitor for 2018 at the ITB Future Day of the ITB Berlin Convention along with forecasts for 2019. The World Travel Monitor is based on the results of 500,000 representative interviews in over 60 travel markets around the world. It has been published for more than 20 years and is recognised as the most widescale continuous survey of global travel trends.

ITB Berlin and IPK International forecast high growth of halal tourism

Messe Berlin GmbH ·14 November 2018
Muslims are the world's fastest-growing religious group and by 2030 (Source: will make up an estimated 25 per cent of the world's population. Furthermore, in some Muslim-dominated markets there is a thriving middle class with growing buying power and a new consumer behavior. One effect has been an increase of international trips undertaken by Muslims. To analyse their travel behavior more detailed ITB Berlin commissioned IPK International to conduct a special evaluation of the World Travel Monitor. In some aspects, Muslim travel behavior differs significantly from other groups. City breaks are more popular than Sun & Beach holidays for instance, and shopping is more important than visiting museums. Increasingly, customers also want to be able to observe their religious customs. A touristic offer that caters to Muslims' needs represents both a challenge and an opportunity for the travel industry.Specific aspects of halal travelAccording to Fazal Bahardeen, managing director of CrescentRating, the world's leading expert on halal travel, the difference lies in specific shared values among Muslims that are much stronger than among other communities, regardless of their nationality. Whereas many associate halal merely with the way food is prepared, it actually refers to everything that conforms to traditional Islamic law. For the travel industry that means fulfilling certain faith-based needs of Muslim travelers. This includes preparing food according to halal rules, adapting meal times during Ramadan, offering prayer facilities in hotels, providing separate swimming pools for men and women and offering entertainment that caters towards Muslims.High growth of Muslims traveling abroadCurrently, the most interesting source markets regarding the demand of international halal travel are Indonesia, India, Turkey, Malaysia and the Arab countries. According to IPK's World Travel Monitor, source markets with a predominantly Islamic population showed growth rates that were 40% higher in the past 5 years compared to the rest of the world. Strong growth is also predicteded for the years ahead. Thus halal travel offers huge growth potential for destinations around the world.City breaks top the listWorldwide City breaks and Sun & Beach holidays are the most popular holiday types. However, the picture looks different for international Islamic travel. Here, City breaks top the list with a market share of over one-third. Second-placed are Tour holidays, which is then followed by Sun & Beach holidays with only around half the market share compared to the total market.In general, for Muslims international holidays are less important than for other international travelers. By contrast, business trips, visiting friends and relatives and other leisure trips account for a bigger share of the market. Religious trips and pilgrimages in particular play a much greater role and make up ten per cent of foreign trips - which is ten times higher compared to the rest of the world with only one per cent market share.More shopping, less sightseeingApart from preferring other types of holidays, Muslims also tend to pursue different activities when traveling. Whenever they visit cities shopping is on top of the list. In contrast, sightseeing - the number one attraction for other travelers -visiting museums, or good food, is less important for this segment. Also Tour holidays are shaped differently with less focus on sightseeing or museum visits and more focus on nature and shopping instead.Germany is the most popular destination in EuropeFor Muslims traveling abroad the United Arab Emirates is the most popular destination worldwide. Germany comes second, followed by Saudi Arabia, Malaysia and Singapore, which makes it the by far most popular destination in Europe. Looking at each continent, over 60 per cent of trips abroad by Muslims go to Asia (including the Middle East) and around one-third to Europe. By comparison, trips to Africa, North and South America only have a very small share of the market.Young and highly educatedMeasured against all other international travelers worldwide the percentage of female travelers from Islamic countries is below average. However, in recent years their numbers have increased steadily. Muslim travelers are much younger than average, with 75 per cent aged between 25 and 44. In terms of education, there is a larger share of those with high education levels.Additional information on specific topics regarding World Travel Monitor data from IPK International will be published soon by ITB Berlin. Conclusive travel trend findings for 2018 will also be presented by the end of the year.Rolf Freitag, CEO of IPK International, will present the findings of the World Travel Monitor for 2018 at the ITB Future Day during the ITB Berlin Convention as well as forecasts for 2019. The World Travel Monitor is based on the results of representative interviews with more than 500,000 people in over 60 global travel markets. It has been published for more than 20 years and is recognised as the most widescale continuous survey examining global travel trends.

First LGBT+ Tourism Summit to take place in Malta

Messe Berlin GmbH ·12 November 2018
International experts will discuss market developments, new marketing strategies and the economic prospects for the LGBT travel segment - The Malta Tourism Authority is collaborating with ITB Berlin, the host of the first LGBT+ Tourism Summit from 22 to 23 November 2018Excellent prospects for the travel industry: from 22 to 23 November 2018 in Malta the first LGBT+ Tourism Summit will discuss the opportunities and challenges offered by gay and lesbian travel. International experts will present the latest survey findings, information on current LGBT online marketing trends, illustrate how prospects for business in LGBT+ tourism are developing, and highlight examples of best practices. Discussion rounds will also examine which factors play an important role in the LGBT tourism market.Ahead of the LGBT+ Tourism Summit Rika Jean-Francois, CSR officer at ITB Berlin, explained how the market has shifted: "With the LGBT+ community becoming more visible and gaining broader public acceptance, interest in the LGBT+ travel market has increased. LGBT travel has become one of the industry's fastest-growing markets worldwide and with an estimated 23 million LGBT customers Europe is an extremely important source market."On 22 November the Maltese tourism minister Dr. Konrad Mizzi will kick off the LGBT+ Tourism Summit with a press conference, followed by a reception at the Palace Hotel. Prime Minister of Malta Dr. Joseph Muscat will officially open the conference on 23 November. Opening the agenda, Carlo Micallef, deputy CEO and marketing head of the Malta Tourism Authority, will introduce the Mediterranean island as an ideal destination for LGBT tourists. Afterwards, Dr. Stephan Gellrich, an executive coach and senior expert at Accenture Consulting, will highlight the economic importance of this market.Peter Jordan of GenCTraveller, Amsterdam, will provide a comprehensive overview of the LGBT tourism market with data from the latest LGBT surveys. In his role as a tourism analyst he has authored the global report on LGBT tourism for the World Tourism Organization of the United Nations (UNWTO) together with the IGLTA, as well as the current manual on LGBT travel in Europe for the European Travel Commission (ETC). Tom Roth, president of Community Marketing & Insights, San Francisco, and an LGBT research partner of ITB Berlin, will present tourism research findings, case studies and best practices. Jaume Vidal of Visit Barcelona will highlight how marketing LGBT destinations can function successfully. Afterwards, representing IGLTA USA, LoAnn Halden will speak about the work of this leading LGBT travel association. A panel discussion chaired by Tom Roth will follow, at which Peter Jordan, Jaume Vidal, LoAnn Halden and Rika Jean-Francois will answer questions from the audience about which factors are important for destinations like Malta in order to successfully conquer the LGBT tourism market.The second part of the conference will deal mainly with marketing aspects. Among the speakers will be Rika Jean-Francois and Thomas Bomkes, the two representatives responsible for the LGBT Travel segment at ITB Berlin, who will talk about the importance of the segment's presence at the World's Leading Travel Trade Show. Matt Skallerud of Pink Banana Media, New York, will have information and valuable tips for marketing LGBT travel online in 2019. Two other examples of best practices will highlight successful hotel and event marketing business models. Philip Ibrahim of Accor Germany, will talk about the Pink Pillow marketing initiative of Visit Berlin, and Frederick Boutry of Visit Brussels will underline how important culture, sport and party events are for the LGBT segment. Taking Malta as an example, the conference will conclude with Philip Ibrahim, Frederick Boutry and Rika Jean-Francois discussing which criteria play an important role for LGBT+ customers' travel choices. At the subsequent networking session experts and conference attendees will have ample opportunity to discuss topics in depth and establish new contacts.Malta is Europe's friendliest destination for LGBT travellersWith its vibrant LGBT scene, Malta ranks among Europe's friendliest destinations for LGBT travellers. One reason is that in recent years LGBT issues have gained a high level of cultural acceptance in all parts of society. Another positive aspect is the law amendments recently passed by the Maltese government. This year, Malta once again tops the rankings of the ILGA Europe Rainbow Map and Index for 2018, which examines the human rights situation of LGBT people in 49 countries throughout Europe.With an overall rating of 91 per cent, Malta has achieved the highest standards in LGBT rights for the third year running and also widened the gap on other European countries. It is way ahead of Belgium, in second place with 79 per cent, and Norway, which is in third with 78 per cent.The first LGBT+ Tourism Summit, which is due to take place from 22 to 23 November 2018, is supported by the Malta Tourism Authority, ITB Berlin and the IGLTA.LGBT travel at ITB Berlin:

ITB Berlin and IPK International: Luxury Trips are increasing among Millennials

Messe Berlin GmbH ·25 October 2018
Millennials now largest age group for international travel - Growing share of luxury trips - City trips are number one holiday - ITB Berlin and IPK International analyse the travel behaviour of MillennialsAfter Baby Boomers and Generation X, Millennials are the next big key market and the largest age group for international travel. Usually defined as people born between 1980 and 2000, they are technology-savvy, highly educated and grew up with internet and digital communication. Millennials love going on city trips, and (at least some) are willing to spend big on travelling, with now half of all luxury trips being made by Millennials. These are the findings of a special evaluation of the World Travel Monitor, conducted by IPK International and commissioned by ITB Berlin.Strong growth ratesIn 2017, outbound trips of Millennials grew by 15% compared to the previous year and therefore twice as strong as the total market. Today's Millennials are between 18 and 38 years old and hold a market share of over 40% of all worldwide outbound trips, which means they make up the largest age group for international travel. However, it should be pointed out that this is group is quite inhomogeneous. While on the one side it contains those that are just about to leave school, on the other side, there are those in their thirties who already have a stable income and a life with kids.Increasing share of Luxury TripsWith more and more Millennials entering the workforce, there has also been increasing disposable income - with more money for travelling. Today, half of all international luxury rips (being defined as trips with expenditure of more than 750 Euros per night on short trips or more than 500 Euros per night on long trips) are made by Millennials - a share that has steadily increased over the last years. Furthermore, among luxury travellers Millennials are those with the highest average expenditure. However, on the other hand there are also more favourable holiday makers among millennials compared to the total market. This is another indicator that millennials are a rather segmented target group.USA biggest source market and destinationThe biggest source market of millennial outbound travellers are the USA, followed by China, Great Britain and Germany, which combined hold a market share of 35% of all millennial outbound travel. Also in terms of destinations, the USA is leading and received the highest number of millennial visitors in 2017, followed by Spain, Germany and France. In a worldwide comparison however, destinations with an above average share of millennial visitors are the Asian destinations Japan, South Korea, India and Australia and in Europe especially Ireland and the Scandinavian countries. In contrast to that, destinations with a below average share of millennial visitors are Spain and Austria, but also China.City trips and Sun & BeachTravelling for holidays is the primary purpose of Millennials going on an international trip, while only 15% of trips are for business purposes. However, this pattern is in line with the total market. Within the holiday segment, city trips are the most preferred type of holiday for Millennials with a market share of around one third, which is higher than in the total market. When exploring foreign cities, Millennials enjoy visiting sights, soaking up the atmosphere in the city, shopping as well as good food. The second most important holiday type are Sun & Beach holidays, with the main motives relaxing, swimming and sunbathing, but also enjoying nature and good food.Higher sensitivity towards overtourism & terror threatsThe analysis shows that Millennials are more sensitive towards overtourism and are more likely to be bothered when destinations are overcrowded by people - hence Millennials are looking for experiences that are more authentic.Millennials are also more sensitive towards terror warnings compared to all international travellers. A special survey of the World Travel Monitor shows that Millennials, in the case of terror warnings, are more likely not to travel at all until the situation has improved.Highly informed before travellingIn general, Millennials are very well informed before they book an outbound trip and are using more sources of information for their travel planning than the average traveller. As expected, they have a high affinity towards the internet and digital communication channels, with 9 in 10 seeking information online prior to going on a trip. In particular travel blogs, travel forums and social media channels are used more frequently by Millennials compared to others, but also the so called traditional information channels such as travel agencies, print media and TV have an above average usage in this segment.When it comes to the actual bookings for trips, millennials behave just like everyone else, with only a slightly higher share of internet bookings. They are however more likely to be making their online booking via smartphone/mobile device in comparison to the total market.Better educated and more femalesAccording to the World Travel Monitor data, Millennials are better educated than the average outbound traveller. Despite a steady increase in recent years, they still have a lower income in comparison - which is also a consequence of the lower age. Another interesting outcome of the analysis is the above average share of female travellers. In contrast to the total outbound market, in the millennial segment female travellers have a higher share than male travellers.ITB Berlin will be publishing further information on special topics based on IPK International's World Travel Monitor data. In addition, initial valid results showing 2018 travel trends will be published at the end of the year.The final results of the World Travel Monitor for the entire year 2018, as well as the latest forecasts for 2019, will be presented by Rolf Freitag, CEO of IPK International, at the ITB Future Day during the ITB Berlin Convention. The World Travel Monitor is based on representative interviews with more than 500,000 people in more than 60 travel markets worldwide, and has been regularly conducted for more than 20 years. It is recognised as the largest continuous study into global travel patterns.

ITB Berlin and IPK International: Cruise holidays booming with strongest growth from Asia

Messe Berlin GmbH ·27 September 2018
Cruises have been a booming segment in recent years and a much-discussed topic in the travel industry. In 2017, about 27 million international cruises were undertaken worldwide. Looking at the past years, cruises showed double-digit growth rates and therefore increased more than twice as much as international holidays in general. The biggest growth in this industry is coming from Asia-Pacific, where the demand for cruise holidays has more than tripled since 2007. However, despite the strong growth rates in recent years, cruises are still one of the smaller segments in terms of all international holidays. These are the findings of a special evaluation based on the World Travel Monitor data by IPK International, commissioned by ITB Berlin.Strongest growth from Asia/PacificWith a market share of 56% in 2017, North Americans undertake by far the most international cruises followed by the Europeans, which account for nearly one third. Cruise travellers from Asia/Pacific rank third, while South Americans only account for 1%. However, the cruise growth is particularly driven by Asians, whose demand for cruise holidays has more than tripled since 2007. Growth wise, North Americans rank second, followed by South Americans and Europeans.The most important source markets for international cruises are the United States, which alone make up 50% of the worldwide cruise demand. Other important cruise markets are Great Britain, Germany and Australia.North America most popular cruise destinationNorth America (including Mexico) is still leading in the cruise segment. Not only is it the number 1 source region for cruises, it is also the most popular destination for cruise holidays. Since 2007, cruises to North America have more or less tripled. Europe as a cruise destination takes the second place, followed by South America, Asia/Pacific and at quite a distance Africa.The five most popular destination countries for international cruises are Mexico, Canada, Spain, the US and Italy. Together, they receive over half of all international cruises worldwide.Something for everyoneCruises offer the ideal combination of relaxation and making new experiences. On cruise holidays, international travellers especially enjoy relaxing, sightseeing on local excursions, good food and the diverse entertainment offer on board. Specific aspects such as experiencing 'sea and nature' and international harbours and seaports are also important.Cruise tourists spend more moneyEven if cruises are said to no longer be as exclusive or expensive as they used to be, spending in this holiday segment is still significantly higher than in others. On average, international cruise travellers spend 230 euros per night.Less online, more travel agency bookingsAt 65 per cent, the internet is the preferred booking channel of international travellers when it comes to cruises, which is lower compared to all international holidays. In contrast to that, with 37% travel agencies have an above-average share among cruise travellers.New target groupsIn recent years, efforts were made to tap into new and younger target groups through corresponding cruise ships. Meanwhile, 50% of cruise travellers are 55 years or older, while 50% below to the young and middle age groups. Even if cruise travellers have become younger, still more than two thirds belong to the higher income and education groups.ITB Berlin will be publishing further information on special topics based on IPK International's World Travel Monitor data. In addition, initial valid results showing 2018 travel trends will be published at the end of the year.The final results of the World Travel Monitor for the entire year 2018, as well as the latest forecasts for 2019, will be presented by Rolf Freitag, CEO of IPK International, at the ITB Future Day during the ITB Berlin Convention. The World Travel Monitor is based on 500,000 representative interviews in more than 60 travel markets worldwide, and has been regularly conducted for more than 20 years. It is recognised as the largest continuous study into global travel patterns.

eTravel World 2019 at ITB Berlin: Call for papers online

Messe Berlin GmbH ·25 September 2018
At the eTravel World 2019, ITB Berlin will again be hosting a three-day seminar programme on the topic of digital trends in the travel industry. As in previous years, a certain number of sessions is open to candidates who can apply for them via the call for papers. Speakers have until 31 October 2018 to submit their ideas for fascinating topics. In the course of eTravel World, ITB Berlin is looking for case studies and examples of best practices relevant to digital marketing/eCommerce, sales, social media content, as well as innovative developments ranging from the digital transformation within SMEs to artificial intelligence and robotisation. Topicality and relevance will be among the main selection criteria.On ITB Wednesday, as part of at the event program of the new Technology, Tours & Activities (TTA) segment, a session under the same heading - the TTA Forum - will be held for the first time at the eTravel Lab in Hall 7.1b. This will take a look at apps and technologies for the online tour operator market and also examine the sensitive area of transaction costs and margins. With the number of reservations via mobile devices rising all the time, industry experts will be highlighting how traditional booking platforms can secure their share of the existing market.Applicants are also invited to suggest examples of best practices and topics for discussion at the Hospitality Tech Forum, which will take place at the eTravel Lab as well. Potential topics include the use of new technologies in the hotel room of the future, customer journey experiences, review and rating management strategies, and how digitalisation is affecting guests and employees.The eTravel World is part of the ITB Berlin Convention and has established itself as an important think tank for innovative ideas on mobile solutions, travel technology, social media and digital marketing. During the show specialists will be meeting up with decision-makers and executives, media professionals and bloggers, start-ups and new media specialists from 85 countries. Overall, ITB Berlin expects around 11,000 visitors to attend the eTravel World next year.Full details of the eTravel World's call for papers and a link to the application forms can be found at Candidates have until 31 October 2018 to submit their ideas for topics.

ITB Berlin and IPK International: International City Trips - A Success Story

Messe Berlin GmbH ·25 September 2018
City trips worldwide grew four times as fast as total international holiday market over past 10 years - City breaks overtake Sun&Beach holidays - ITB Berlin and IPK International analyse worldwide demand for city breaksFor years, city trips have been the fastest-growing segment of the international leisure travel market as Europeans, Asians, North and South Americans head for attractive destinations in nearby countries as well as overseas. In worldwide terms, no other form of outbound holiday has grown so strongly in the last decade. Compared to holiday trips in general, city trips grew nearly 4 times as much in this period. This is the result of a special evaluation of the World Travel Monitor from IPK International commissioned by ITB Berlin.City trips no. 1 international holiday typeThe figures tell a clear success story. Since 2007, international city trips have tripled their volume reaching 190 million in 2017. This volume results in city breaks being the number one holiday type worldwide for the first time. Hence, city trips overtook Sun&Beach holidays, which has been the dominating holiday type for years. The strong increase of city trips has been supported by cheap flights and new accommodation types like sharing accommodation.Asia/Pacific and South America as growth driversThe segment's growth is especially driven by travellers from Asia/Pacific and South America, where the number of city breaks has multiplied by around 4 to 5 in the past 10 years. In Asia/Pacific, city trips have surpassed tour holidays as the most preferred holiday type. The strong growth from Asia/Pacific is particularly triggered by the increase of Chinese, Koreans and Japanese going on international city trips, mainly within the region.City trips by Europeans more than doubled since 2007, World Travel Monitor figures show. This lower growth rate compared to the other regions is due to the already high volume of international city trips undertaken by Europeans. In contrast, in North America the outbound city trip segment more than tripled in the past decade.US leading destination country - Europe preferred continentWorldwide, the most popular country destination for international city trips in 2017 were the United States, followed by Germany, France, Great Britain and Spain. Together, these five destinations received around 35% of all international city breaks in 2017. Looking at the different continents, nearly 60% of all foreign city trips have Europe as their destination, around one fourth go to Asia/Pacific, followed by North and South America, while Africa ranks fifth.Well-educated and high earningTravellers going on city trips mostly belong to the younger and middle age groups, while the average city traveller worldwide is 41 years old. In terms of income, city breaks are mostly a holiday type for well-off travellers. According to the World Travel Monitor, around 50% of city tourists are in the upper income class, while two-thirds belong to the upper education group. In 2017, the average spending per person and night on a foreign city trip was around 170 Euro, including all costs, such as transportation, accommodation, etc. With a share of around 70%, air travel was the preferred transportation type to reach the destination. About 70% of city visitors' book hotel accommodation, however other accommodation types are increasing. Especially sharing accommodation has reached popularity in the past years. Within the hotel segment, budget hotels are declining, while first class hotels are continuously growing.Regarding the activities and motives of international city travellers, World Travel Monitor data shows that visiting objects of interest and sightseeing were the most important motives. Moreover, the majority of city tourists also want to enjoy the atmosphere of the city, go shopping and experience good food, while some like to visit museums and exhibitions.ITB Berlin will be publishing further information on special topics based on IPK International's World Travel Monitor data. In addition, initial valid results showing 2018 travel trends will be published at the end of the year.The final results of the World Travel Monitor for the entire year 2018, as well as the latest forecasts for 2019, will be presented by Rolf Freitag, CEO of IPK International, at the ITB Future Day during the ITB Berlin Convention. The World Travel Monitor is based on 500,000 representative interviews in more than 60 travel markets worldwide, and has been regularly conducted for more than 20 years. It is recognised as the largest continuous study into global travel patterns.

AI, biometrics and blockchain set to dominate discussion at ITB Asia 2018

Messe Berlin GmbH · 3 September 2018
Microsoft, Egencia, Travelport, SITA, Fliggy, Tencent and more leading tech companies to discuss digitising the travel industryC-Suite Executives share insights on artificial intelligence (AI), biometrics, blockchain and latest travel technologies at Travel & Tech Conference TrackNew MICE Tech Showcase to unveil innovations to solve complex issues in MICE industryKey industry partners include Asian Development Bank, Innovel Travel Tech, Skift and TroovoITB Asia, 'Asia's Leading Travel Trade Show', will focus on the interdependence of travel and technology this year, under the overarching conference theme of "Travel Reimagined". Key leaders in travel and tech will provide profound insights on the major trends provoking disruption across the travel industry whilst analysing how companies are innovating to stay ahead. Hosted at the Sands Expo and Convention Centre in Marina Bay Sands, the conference will take place from 17 - 19 October 2018.Impressive growth in the travel industry has been a result of travel tech start-ups launching and the speed of innovation in travel technology. According to 'The State of Travel Start-ups 2017', there were 1,497 digital startups around the globe which attracted nearly $62 billion in funding, almost double from the previous year.[1]Technology in travel is thus growing fast and rapidly changing the way in which we travel. Taking 8% of global travel tech share, China has accounted for over a quarter of funding to the travel tech industry since 2013.[2] In light of this, ITB Asia will be hosting a series of talks on travel technologies which will take place at the Travel & Tech Hub, allowing delegates to immerse in the game-changing technology that is progressing travel, meetings and business.Speakers from leading tech firms will demonstrate how emerging and innovative tech can offer meaningful connections between travel brands and customers for true ROI. At ITB Asia 2018, delegates will gain insights into what the future holds for the leisure, the MICE and corporate travel sectors and the industry's biggest challenges that can effectively be resolved through new tech.Top technology and travel companies across the globe, including, Egencia, Fliggy, Hotelbeds Group, KAYAK, Microsoft, Sabre, SITA, Skyscanner, Tencent, Travelport and Tujia will be joining the show with senior representatives, from Vice President to C-Level, on the stage talking about which technologies will truly transform travel. The show's agenda will be dominated by discussions from AI to virtual reality (VR), biometrics, blockchain and robotics utilising case study examples and practical application in travel management, business travel, hotel operations, travel photography, and dining experience etc.Launching the new MICE Tech Showcase, the conference will feature innovations that will help solve today's complex issues in the MICE industry.This year, ITB Asia is proud to join hands with Asian Development Bank with the Mekong Innovative Start-up Tourism (MIST), Innovel Travel Tech, Skift and Troovo as the representative. Skift will be hosting a session at the Knowledge Theatre on 'Post Experience Economy: Innovators At The Edge of Travel'. This new term, the 'Post Experience Economy' will look at the travel economy where everyone is already marketing experiences and smart innovators are thinking about the post-experience economy.As a partner at the MICE & Corporate Hub, Troovo, a leading Robotic Process Automation solutions provider, will join ITB Asia to tackle the positive impact of virtualisation and robotics for the travel industry. Exploring the endless possibilities of the virtual world and utilising them to expand the possibilities of the actual world, Troovo provides solutions on virtual payments, automating workflow and simplifying data process in corporations. As a strong believer in automation to enable greater productivity and higher profitability, Troovo's Co-Founder and CEO, Kurt Knackstedt, will host a one-hour session on 18 October to discuss how we can take away the laborious task of data entry and grunt work of processing travel and payment transactions. Sharing further insights, he will draw on his experience which spans over 20 years and 4 continents, across technology, travel, procurement, leadership and marketing roles at multinationals, start-ups and his own consulting business.Kurt Knackstedt, Chief Executive Officer of Troovo commented, "Troovo is excited to be a part of ITB Asia, as the Asian region is rapidly pushing ahead with new technologies and strategies for travel. As a technology company also driving a new direction for the industry, it's key for us at Troovo to help shape and lead the discussion about why travel needs to continue to embrace disruption and new ideas to keep our industry fresh and forward-thinking. We're looking forward to some amazing conversations in October in Singapore!"ITB Asia's strategic partnership with Asian Development Bank and Innovel Travel Tech will reach out to the young, tech-savvy companies around the world that are innovating with breakthrough technologies. Both will be hosting a session on travel start-ups in the dedicated conference track at the Travel and Tech Hub.Rom Hendler, Founder & CEO, Innovel noted, "TravelTech is the new black of the tech industry. Travel is one of the biggest industries in the world, and it is ready for innovation and disruption. Innovel bridges between the innovative start-up community and the traditional international travel industry, focusing on one of the hottest tech markets in the world, Israel. There is no better place than ITB Asia to showcase this innovation to the key players of the travel industry in the region."Jason Lusk, Project Director of Mekong Innovative Start-ups in Tourism (MIST), Asian Development Bank said, "The MIST start-up accelerator is thrilled to join this year's ITB Asia programme. Our innovative start-ups are equipping Asia's travel industry to serve travellers better and more sustainably. What better place to show them off them than at Asia's largest travel trade show?"For more information on ITB Asia 2018, visit ITB Asia 2018ITB Asia 2018 will take place at the Sands Expo and Convention Centre, Marina Bay Sands, from 17 - 19 October 2018. It is organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau. The annual three-day B2B trade show and convention will feature hundreds of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East, covering not only the leisure market, but also corporate and MICE travel. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels and resorts, theme parks and attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities and travel technology companies are all expected to attend.Now in its eleventh year, ITB Asia is the premier meeting place for the travel trade industry for forging new partnerships and strengthening existing business relationships with the most important players in the region. Whilst celebrating a decade of ITB Asia, last year, its huge success saw 940 exhibitors, 951 quality buyers, 6,140 minutes of conference, more than 11,000 attendees and 22,000 business appointments.

New segment at ITB Berlin 2019: Technology, Tours & Activities

Messe Berlin GmbH ·30 August 2018
Technology, Tours & Activities (TTA) is one of the tourism industry's fastest-growing segments. According to Phocuswright, the international travel research institute, tours and activities make up around ten per cent of the global travel market - more than rail travel, car hire and cruises combined.The brand new Technology, Tours & Activities segment is the first of its kind in Europe and gathers the tourism industry's most important groups at ITB Berlin who all share the same goal: promoting and selling in-destination services. Both major players and small startups will be showcasing their innovative products in this new exhibition and meeting area in the Adventure Travel Hall (4.1). The TTA marketplace is the place to head for providers of tours, tour guides, technology and apps, as well as re-sellers, intermediaries and destinations. Exhibitors and trade visitors will also be able to establish new contacts and exchange experiences at networking events in Halls 4.1 and 7.1b. Over the three days reserved for trade visitors, workshops and conference sessions in Hall 4.1 and at the eTravel World will provide first-hand information on Technology, Tours & Activities.At the eTravel World, on the afternoon of Wednesday, 6 March 2019 all eyes will be on the TTA Forum, which features panel discussions, workshops and an extra networking event at the eTravel Lab in hall 7.1b. On Thursday, 7 March at the Business Day, the focus will be on products at the TTA marketplace in Hall 4.1. On Friday, 8 March 2019, a TTA Special for startups will take place at the Startup Day at the eTravel World in hall 6.1.Commenting, David Ruetz, head of ITB Berlin, said: "We look forward to being the first to provide the TTA segment with a new international forum at ITB Berlin 2019 and to helping to shape the tourism industry's third-largest market. Nowadays, simply offering customers bus and city tours is no longer enough. Being able to book tours, attractions and local activities online has become more important than ever. ITB Berlin now makes it possible to meet with all the relevant international players in a single place."Full details can be found at

New pavilions bring exciting opportunities as largest ever edition of Secutech Vietnam opens

Messe Berlin GmbH ·16 August 2018
The rising security requirements of Vietnam's commercial and residential property sectors have set the stage for a fruitful three days of business at the show, which takes place from 16 - 18 August 2018. A new zone showcasing smart home and smart building technology is among numerous additions, which have seen total exhibition space climb 11% to a new record of 10,000 sqm (2017: 9000 sqm).A new record has also been set for the exhibitor list, which has expanded by 13% to include a total of 310 solution providers from 19 countries and regions (2017: 270 exhibitors). A strong international contingent includes brands from China, Croatia, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Malaysia, the Netherlands, Singapore, South Korea, Taiwan, Thailand, the UAE, the UK, the US and Vietnam. The diverse line-up is expected to be a strong draw for trade visitors, which are predicted to increase in number from last year's total of 12,097.Speaking optimistically ahead of the show's opening, Ms Regina Tsai, Deputy General Manager of Messe Frankfurt New Era Business Media Ltd, said: "Vietnam is continuing to establish itself as one of the most significant security markets in the ASEAN region. The commercial and residential property sectors are just one driving force behind these positive conditions. An increase in urban infrastructure projects and strong GDP growth are also two significant factors. We expect to see a good mix of government and commercial sector buyers through the doors over the coming days, a high proportion of which will be system integrators, distributors and end users."A convenient sourcing experience awaits buyers at the fair in the shape of three distinct product zones. Namely, the Security Zone, the Fire Safety & Rescue Zone and the Smart Building & Smart Home Zone. A strong line-up of brands represented across these zones include ASTEC, Bosch, Dahua , Hanwha Techwin, Samsung, Seagate, TECHCARD, Nha An Toan, Phuong Viet, VIETSAFE and many more.Of particular interest to system integrators, distributors and end users in the smart home sector will be SMAhome, which makes its debut at Secutech Vietnam this year to serve as the IoT technology platform for Vietnam's smart home market. Products on display here will reflect the modern drive towards increased home automation including home automation kits, IoT gateways, smart locks and smart surveillance systems. The new coming Z-Wave Pavilion will also spark the interest of buyers in the smart home sector with an array of Z-Wave solutions for home and building.A further addition to the list of debutants is the Singapore Pavilion. Led by the Association of Small and Medium Enterprises (ASME), the pavilion comprises surveillance solutions, facial recognition technology, modular control platforms and key management systems that have various security applications for home, building, factory and much more.Two returning pavilions in the Fire Safety & Rescue zone will also add to the product line-up on the show flow. The Korea Fire Institute Pavilion brings leading companies to demonstrate their range of fire extinguishers, fire alarms, hoses, smoke detectors, fire fighting suits and escape chutes, while the UL Pavilion will feature seven suppliers from around the world to display their latest UL-certified fire systems and products.Fire & Safety Rescue Seminar and Smart Solutions Vietnam forum to serve as information exchange platforms for growing marketsIn addition to exploring the varied product offerings at the show, stakeholders in the fire and safety sectors will have ample opportunities to gain industry insights at the returning Fire & Safety Rescue Seminar. A highlight will be discussions on applications for industry 4.0, while experts from Firesmart, GP International Technology, the Korea Fire Institute, Nhuan Phat, Pyrovia, SmartZ and UL will also gather to examine fire safeguarding solutions for factory, building and personal safety.Meanwhile, visitors looking to learn about new technologies and integrated security solutions for the vertical markets of smart city, smart building, smart home, smart transportation and smart factory will have an excellent opportunity to do so during the Smart Solutions Vietnam forum.Held concurrently on the second day of the show, the forum provides a platform for suppliers Bosch, ICP DAS, Kedacom, Samsung, Seagate and Western Digital to deliver presentations on their newest product offerings. Topics will include 'Integrated Solutions for Smart Transportation and Smart Buildings' as well as '4G Mobile Surveillance for Smart City Solution'. The forum will be followed by a business networking party to give attendees the chance to form new business connections. For more details, please visit Alternatively, please call Ms Michelle Chu at +886 2 8729 1068 or send an email to and security are increasingly important basic needs and, therefore, stand for a growing global market. With eleven trade fairs, congresses and forums around the world, Messe Frankfurt brings together demand and supply worldwide with progressive, connected products, applications and services focusing on commercial security and the protection of buildings, spaces and people. The Safety, Security & Fire business cluster offers access to the dynamic markets of the Arabian Peninsula, Asia, Europe and South America.Further information at

Record number of buyers set to attend ITB Asia 2018

Messe Berlin GmbH ·30 July 2018
Nearly 1,000 approved buyers set to attend ITB Asia this year, a 12% increase on last yearNew partnerships in place with leading hotel groups and travel associations to help bring in a fresh pool of buyers to the showLaunch of a new MICE & Corporate Hub and dedicated MICE & Corporate Speed Networking session at this year's eventSingapore -- ITB Asia, 'Asia's Leading Travel Trade Show', has seen a record number of buyers registering for this year's show with nearly 1,000 approved buyers set to attend, a 12% increase on last year. Hosted at the Sands Expo and Convention Centre in Marina Bay Sands, the conference will take place from 17 - 19 October 2018.This year, the top ten source markets for buyers from the Asia Pacific region include China, Oceania, India, Singapore, Malaysia, Philippines, Japan, South Korea, Indonesia and Thailand.ITB Asia has been working closely with new industry partners to bring in a fresh pool of buyers to the show via the Buyers Programme. New corporate partners on the Buyers Programme this year include Marriott International, InterContinental Hotels Group (IHG), Far East Hospitality, Caissa and Singapore Airlines. ITB Asia is also collaborating with leading travel associations in the region including Association of Corporate Travel Executives (ACTE), The Federation of ASEAN Travel Associations (FATA), Korea MICE Association (KMA), Taiwan Convention & Exhibition Association (TCEA). Confirmed associations under FATA include the Association of Thai Travel Agents (ATTA), Malaysian Association of Tour Travel Agents (MATTA), Association of Travel Agents Indonesia (ASTINDO) and Thai Travel Agents Association (TTAA).This year sees the launch of new initiatives for the MICE and corporate segments due to increased focus on these areas - the MICE & Corporate Hub, and a brand-new concept, the MICE & Corporate Speed Networking. Dedicated content tailored for the MICE and corporate segment will be featured at the MICE & Corporate Hub, and this allows for the MICE and corporate buyers and exhibitors to meet and network. On the other hand, exhibitors and targeted buyer segments can gather and engage with potential business partners at the MICE & Corporate Speed Networking.ITB Asia has also been working in partnership with ACTE, the leading corporate travel association, which has recommended its pool of corporate buyers to the show. ACTE will be hosting a one-day conference at ITB Asia with curated content for the corporate buying segment to learn and network with industry leaders.Top buyer companies to feature at ITB Asia 2018 include Abbot, Accenture, AIA Financial, Apple Inc, BHF Bank, Cook Medical, CTS MICE Service Co Ltd, General Electric, HDFC Standard Life Insurance Co Ltd, IBM, Markets and Markets, Mastercard, Nu Skin Enterprises, OSRAM, PHILIPS, Rotary International, Samsung Asia Pte Ltd, Schlumberger, Schneider Electric India Pvt. Ltd, Siemens, Twitter Asia Pacific Pte Ltd and Verve Events International."We are delighted to see a record number of buyers registering for ITB Asia this year, driven by our new partnerships with leading corporates and travel associations on the Buyers Programme. We have also increased our focus on the MICE and corporate segments this year and are excited to launch a dedicated MICE & Corporate hub at the show as well as a new MICE & Corporate Speed Networking session. We look forward to welcoming delegates to this year's event and have no doubt that a high volume of business deals will be generated at the show," said Katrina Leung, Managing Director of Messe Berlin (Singapore), organiser of ITB Asia.Buyers at ITB Asia typically have high purchasing power with more than 40% of buyers making purchases of between USD $500,000 - USD $1 million and 20% of buyers spending more than USD 1 million. 40% of buyers at ITB Asia are leisure, 35% are MICE and 25% are corporate. 80% of buyers at ITB Asia are from the Asia-Pacific region, the remaining 20% of buyers come from Europe, North & South America, Middle East and Africa.For more information on ITB Asia 2018, visit

ITB China 2018: bigger and better! - Closing Report

Messe Berlin GmbH · 1 June 2018
Satisfied top-quality buyers and visitors - 15,000 attendees in total - well-attended ITB China Conference with 4,000 attendees - Timekettle and TravelFlan won 2018 ITB China Start-Up Award - many pre-registrations for next year's show: 15 to 17 May 2019.Visitors, exhibitors and buyers were completely satisfied with ITB China 2018. In its second year, the success of ITB China is reflected in the heavy demand for floor space and a significant increase of visitors. Compared to the inaugural event in 2017 the gross exhibition space as well as the attendees rose by 50 percent undermining that ITB China is continuing its success story."With its 700 exhibiting companies from 80 countries as well as 15,000 attendees participating and China becoming the driving force for the growth of the global travel industry, ITB China is establishing itself as the must-attend event for anyone looking to establish a strong presence here. The results are remarkable considering it is only the second show. The performance is a strong base which promises even more growth next year", said Dr. Christian Goke, CEO Messe Berlin.The organisers extended the hosted buyer program this year. In all, there were around 800 buyers at the event, which is an increase of more than 30 percent in the number of buyers at this year's show compared to 2017. Diversity was very high again with Chinese buyers coming from over 300 different companies throughout China representing the full range of China's largest industry players. 73 percent of the Chinese Leisure, MICE and Corporate buyers came from mainland China (outside Shanghai), 24 percent from Shanghai province and the remaining 3 percent from Hong Kong, Macau and Taiwan. More than 15,000 prescheduled appointments maximised the business opportunities of both exhibitors and buyers. The organizers launched a completely new matchmaking system perfectly catering to the needs of both exhibitors and buyers using desktop, mobile, APP or Wechat interfaces.Lu Jun, Managing Director, China Travel Group Shanghai Co., Ltd. said: "ITB China was very well organized and set high standards in terms of the quality of both exhibitors and buyers. The show displays set off the exhibition and conference just perfectly. As a member of the China National Travel Service, I felt honored to attend this year's show. I believe that this will surely lay a solid foundation for our future communication and cooperation with domestic and foreign counterparts, which we expect will come very soon".Ms. Lin Yan, Senior Vice President, Utour Group Co., Ltd: "As one of the largest travel operators in China we have gained a lot from ITB China. We expect and believe that ITB China will become the world's largest and most successful tourism exhibition. The reason why ITB Berlin is the largest travel show to date is that Germany was the largest source market back then, with 70 million German travelers going abroad every year given its population of 80 million. Since 2016, China has become the world's largest source country, so ITB China implies exceptional potential. ITB China expanded 50 percent over the last year and the event has developed rapidly. Both exhibitors and buyers are highly dedicated, especially buyers, which shows that the organizers of ITB China boasts in-depth knowledge on the Chinese market. Exhibitors presented highly differentiated products."ITB China focuses exclusively on the Chinese tourism industry with International companies and Chinese companies meeting with Chinese trade visitors. The exhibitors were coming from 80 countries as far as Argentina, Brazil, Chile or the Middle East, such as UAE as well as partner destination Finland. Director, Head of Global Sales Promotion, Visit Finland said: "Finland was the partner destination of this year's show. We expect this co-operation with ITB China to further strengthen our position in China. This year Finland was represented at ITB China by 28 companies around Finland with a delegation of 45 Finnish travel industry professionals. Our goal at ITB China is to promote Finland as year round destination and to introduce for example Finnish Lakeland Region to Chinese travelers. Travel from China to Finland has been growing too rapidly. We expect this growth to continue also during the coming years."The year 2018 is a significant year for both China and Europe, ITB China has been an official partner event of the EU China Tourism Year, a major initiative launched jointly by the European and the Chinese governments. The exhibition featured a high number of individual national pavilions from all over Europe. In addition, the European Travel Commission had a strong exhibition presence on the show floor showcasing a multitude of European destinations. Eduardo Santander, Executive Director, European Travel Commission: "Unity is strength. Europe needs to remain competitive in China. Only through deeper cooperation with Chinese authorities and an increased commitment of the European tourism sector supporting targeted joint public-private marketing initiatives, Europe will succeed in fostering more travelers from China. The strong cooperation with ITB China will help us reaching these goals." Further key partnerships as part of ITB China included China Tourism Association, the largest industry association for China's travel and tourism industry with 4,000 members, the China Tourism Academy, a research institution directly under the China National Tourism Administration (CNTA) with a focus on studies in the tourism industry and Wyndham Hotel Group as the official hotel partner. The Wyndham Hotel Group is one of the leading international hospitality companies in the world and operates an extensive collection of 8,100 hotels across 20 hotel brands in 78 countries. By the end of 2017, the Wyndham Hotel Group was operating 1400 hotels in China, with the number of guest rooms reaching 138,787. The group has been steadily expanding brands that are already on many preferred lists, such as the award-winning Wyndham Grand, Wyndham, and Ramada.For the ITB China Conference, China's recognized travel think tank, which hosted around 70 sessions featuring 120 high-level speakers informing about the latest trends and developments in China, the event was also a success. With a total of around 4,000 (2017: 2,700) attendees the conference registered high levels of participation and an increase of almost 50 percent. The keynotes, lectures and workshops proved to be major visitor attractions again. The Conference featured sessions on Customised travel, which has become an important and fast-growing segment for Chinese travellers, with dedicated sessions devoted to sports tourism, Revenue Management for hotels or animal friendly tourism.The new Business Travel Day and the Education & Job Day were also very well accepted by the visitors. On 17 May 2018 the ITB China Conference offered everyone working in the business travel market an ideal platform for training and networking at the Business Travel Day. Practical workshops with up-to-date information on methods and strategies provided both career newcomers and corporate travel managers with first-hand knowledge and updates. This year's exclusive partners were CITS American Express Global Business Travel, Carlson Wagonlit Travel China and BCD Travel.For the first time ITB China constituted the last day of the ITB China Conference, 18 May 2018, to a dedicated 'Education & Job Day' in partnership with Fudan University & Hong Kong Polytechnic University and Hospitality Sales and Marketing Association International (HSMAI). Tourism management students and jobseekers attended the morning sessions of the Education Day, checked the job wall and were able to make immediate contact with personnel managers in the fully booked Job Area with more than 40 companies, institutions and universities, such as Ctrip, JinJiang, Sabre, Carlson Wagonlit Travel China or Wyndham Hotel Group, exhibiting.Another highlight of the conference was the ITB China Startup Award taking place for the second time this year. It acknowledges outstanding new products and services that were introduced less than two years ago and which anticipate major market potential. For the first time there were two equal winners: Timekettle, a Shenzhen based company, convinced the jury with their WT2 translator, a smart and wearable real-time translating earphone. The Hong Kong-based travel platform TravelFlan won over the jury by providing travelers with a personalized and hassle-free travel experience with the use of AI Technology. For the first time Qyer and ITB China co-organized the It's my world Travel Awards honoring Chinese key opinion leaders (KOL) as well as global destinations across all sectors of Chinese outbound travel at this year's show. Among the winners, was famous Chinese actress Ms. Huang Lu, who won in the category "Travelers of the year" or Chinese actor Mr. Xia Yu winning in the category "Pioneers of Travel & Tourism". The award honors companies for their innovations in order to help everyone involved in the industry meeting the needs of the Chinese travelers. The ceremony was followed by an exclusive Gala Dinner. Exhibitors to ITB China could talk and meet with China's most influential KOL's, in order to promote their destination.The ITB China Market Introduction Program made its debut this year, too. The newly launched program was designed for international travel industry professionals who had no or little experience with the Chinese travel market. Companies or institutions who aimed to gather first experiences with the Chinese travel industry, could easily establish first contacts and got useful information about this dynamic industry and market. Inaugural partner, VIR (Verband Internet Reisevertrieb, Germany's leading association for the online travel industry) sent a delegation to China for the first time.There was raising attention shown by the media at this year's show with 260 (2017: 150) registered Chinese and international journalists reporting from ITB China. The event offered numerous opportunities for networking and making new valuable industry contacts during many networking events, such the Opening Dinner on the eve of the show, the ITB China Cruise Night 2.0 sponsored by Ctrip, the Party Like a Finn, held by the partner destination Finland, the ITB China European Night powered by the EU- China Tourism Year as well as numerous late functions.The date for ITB China 2019 is already set: Wednesday to Friday, 15 to 17 May 2019 at Shanghai World Expo Exhibition and Convention Centre. Early committed exhibitors who register before 31 May will benefit from an Early Bird discount of 15 per cent on their stand rental fees.


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